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January 28, 2022

Mercedes-Benz Romania and TIFF – a partnership that makes history since 10 years

  • It’s the 10th year since Mercedes-Benz is the Official Car of the Transilvania International Film Festival (TIFF).
  • The most intelligent limousine in the business segment, Mercedes-Benz E-Class, will lead guests to the red carpet.
  • Transilvania International Film Festival has reached the 15th edition, being one of the largest European festivals dedicated to the film fans.
  • Each year, Mercedes-Benz Romania grants the Excellence Award for the entire career at TIFF.


For the 10th time consecutively, Mercedes-Benz Romania is the partner of Transilvania International Film Festival (TIFF), which has successfully reached the 15th edition. Between May 27 and June 5, Cluj-Napoca will be the Capital of the European film and Mercedes-Benz is once again the Official Car, leading the most famous representatives of the film industry to the red carpet. E-Class will be remarked in the limousines gallery, since is the latest launched model, having a top design and an impressive interior.

“Over the years, Mercedes-Benz has become synonym with TIFF, the most spectacular festival in Romania dedicated to the film industry. In 2016, under this cooperation, the partnership of the two leaders brings forefront 10 years of excellence. TIFF is an important episode in the activity that Mercedes-Benz performs in Romania, by which we acknowledge and reward excellence year after year, granting the Excellence Award and offering to the prestigious guests cutting-edge cars” stated Philipp Hagenburger, Mercedes-Benz Romania CEO & President and Managing Director Passenger Cars.

“Each year, the partnership between TIFF and Mercedes-Benz brings together two support each other and share same values – passion and excellence. We are glad that we’ve managed to build a traditional partnership which this year celebrates 10 years” stated Tudor Giurgiu, the director of TIFF festival.

Like the partnership between Mercedes-Benz and TIFF, Mercedes-Benz E-Class reached the tenth generation of business class limousines. E-Class will be in the spotlight at the TIFF 15th edition, impressing through innovation and elegance. With new more generous exterior dimensions, the E-Class will turn heads also thanks to the interior which synthesize the emotion and the intelligence, the pillars of Mercedes-Benz’s design philosophy.

Mercedes-Benz E-Class, the Official Car of TIFF 2016, will be available for guests from the film industry during the whole festival. They will enjoy a complete experience on board, benefiting from a new generation of engines, the latest safety, perfect comfort and infotainment systems.

Along with the E-Class will participate in the festival C-Class, S-Class, V-Class, Sprinter, Citan and Vito. By the available innovations under the hood, onboard comfort and efficiency on the road, all these Mercedes-Benz models will provide permanent support to the organizers and those arriving at the festival.

The tradition in excellence continues after 10 years, too, and Mercedes-Benz Romania will offer the TIFF Excellence Award to an important personality from the world of Romanian film, who impressed the film fans with his/her entire career. Throughout this decade, Mercedes-Benz had the pleasure to award personalities like Radu Beligan (2008), Mircea Albulescu (2009), Liviu Ciulei (2010), Lucian Pintilie (2011), Iosif Demian and Helmut Stürmer (2012), Luminita Gheorghiu (2013), Florin Zamfirescu (2014) and Marin Moraru (2015).

More details on Mercedes-Benz are available online, at www.media.daimler.com and www.mercedes-benz.com.

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