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Bucharest
March 9, 2021
BUSINESS

Ymens and Caussade Semences extend CRM system in agricultural sector

+ The two companies are developing their partnership in Hungary, Bulgaria and Republic of Moldova

 

 Ymes, the first cloud broker in Romania offering dedicated cloudsourcing solutions for private and public organisations, is extending its CRM solution, developed for Caussade Semences in Romania, to the markets of Hungary, Bulgaria and the Republic of Moldova too. CRM Caussade is the first Ymens solution customised for the agricultural industry and successfully implemented in Romania in the last two years, facilitating efficient management of data obtained from over 20,000 farmers on approximately 700 hybrid plants used in agriculture.

At global level, the CRM market is registering continuous growth, Gartner estimating that it will reach a value of USD 36.5 bln by 2017. Likewise, by 2018, large organisations from mature markets will have the possibility to cut by two years the replacement cycle of the CRM solution, by migrating toward SaaS. Moreover, Gartner estimates that by 2018 companies that will adapt their B2B commercial websites in line with consumer requirements will register market share and turnover growth of up to 25 percent.

“The most recent market surveys reveal the ever growing importance that companies give to customer relations, and the agricultural seeds industry, characterised by high growth and consolidation potential, falls in line with this trend. Thus, the solution implemented starts off from the traditional supplier-retailer-client dynamic, taking into account all aspects that influence decisions in agriculture. Ymens CRM allows the application to be customised in relation to a company’s business flows and processes, so as to cover any domain of activity both in Romania and at international level,” Ymens Sales Director Alina Georgescu stated.

The Ymens CRM solution is an extensible platform that uses Microsoft technologies, taking into account not only aspects related to retail activity but also data concerning the distribution of plots of land, geographic features, seasonal activities and seed use percentages. The reports offered by Ymens’s CRM allow the extrapolation of trends and patterns that concern the farmers’ plans for future crops. Their analysis makes it possible to adapt Cassaude services based on crop rotation, seasonal changes and geographic characteristics. Such a cloud solution also offers the advantage of low operating and administrative costs.

“Two years after implementing the CRM Ymens solution for Caussade Semences in Romania, the results obtained here have prompted us to expand its use on markets in Hungary, Bulgaria and the Republic of Moldova. The know-how and technical solutions will certainly prove to be a competitive advantage for our company in those countries,” Caussade Semences Marketing Director Iulia Cristea stated.

Ymens CRM for Caussade can be integrated to other solutions present on the company’s platform, offering users the essential info on clients and partners, in order to assist them in the process of taking strategic decisions.

This year, Ymens’s strategic priorities include customising its portfolio in order to tackle domains such as services, insurances, healthcare, tourism and distribution.

Ymens is the cloud division of Teamnet Group, one of the main systems integrators in the region, a company that is marking 15 years of activity this year.

Ymens is the first cloud broker in Romania which offers cloudsourcing solutions. These allow companies to outsource their whole IT infrastructure in the cloud and to benefit at the same time from a full range of support, management and maintenance consultancy solutions, alongside related services such as BPO (business process outsourcing), AMS (application management services) and IT outsourcing. The Ymens cloud technology platform was developed following an investment of EUR 1 M. Ymens offers compatible and interconnected customisable solutions that contribute to rendering Romanian businesses efficient.

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