Kaufland Romania opened today the first hypermarket located in Bucharest’s Ferentari neighbourhood, in order to bring fresh produce closer to Romanians each and every day. This is the 12th store opened in Bucharest and the 109th opened in Romania. The German retailer plans to open 4 more stores by the end of 2016, following a total annual investment of EUR 100 M, a sum that includes the opening of the new stores as well as the re-furnishing. The stores will be opened in Mangalia, Lugoj, Codlea and Bucharest, according to Mr. Valer Hancas, Manager Corporate Affairs & Communications, Kaufland Romania.
Kaufland Ferentari has over 2,900 square metres of retail area, 6 shopping areas and 200 parking spots. The new hypermarket respects Kaufland Romania’s environment protection commitment and has an ecological heating installation that reuses heat from refrigerating installations and thus saves natural resources.
At the new store in Ferentari, clients are able to find numerous local products, Kaufland Romania being among the few retailers for which local products represent over 50 percent of their product portfolios. The company gives special attention to freshness, with vegetables, fruits, dairy, meat and other products being delivered on a daily basis through a short supply chain.
“Regionality is one of our mainstay principles in what concerns the portfolio of Kaufland Romania products. We have long-term collaboration with Romanian producers, and the short supply chain helps us always offer fresh produce and, moreover, to thus contribute to the growth of the local economy. Likewise, we support Romanian producers through other actions too, such as the “Tara Mea” [My Country] agricultural cooperative, or by offering free outlets such as the fairs we organise,” Valer Hancas stated.