+ Products made in Bucharest exported to 12 European states
“Danone Romania had a good year in 2015, a year in which we reconfirmed our position as leaders of the yoghurt segment, which represents our main business. The positive development came as a result of the redefining of our strategy and of focusing on yoghurts from the active health, indulgence and ‘for children’ series, yoghurts with added value for consumers,” said Adrian Pascu, CEO Danone Romania, Bulgaria, Moldova and Adriatic Countries.
Danone Romania’s revenues surpassed RON 484 M in 2015, up by 6 percent year-on-year, according to the company’s reports.
Yoghurts from Danone’s active health, indulgence and ‘for children’ series registered significant growth, even two-digit growth, boosted by the favourable economic context too. “I believe the trend to choose food products as healthy as possible mattered a lot too, a trend increasingly visible on the local market, against the backdrop in which yoghurt is a product recognised for its digestive benefits,” Adrian Pascu explained.
A significant contribution to the developments registered in 2015 also came from the expansion of export production, Danone’s plant in Bucharest already operating as a regional centre. For instance, the Activia yoghurt produced in Romania was exported to 12 other European markets last year. “The plant’s very good efficiency and the best milk helps us successfully produce for other markets too. Most of the milk used by our plant in Bucharest comes from partner Romanian farmers, the plant processing around 50 million litres of milk each year,” Adrian Pascu said.
At the same time, he added that “consolidating a sustainable and profitable business that would allow us to develop and to continue our investments remains a priority. We have had a good start in 2016 too and I’m sure we will continue our development, which is valuable for the company, the employees, the consumers and society in general.”