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Bucharest
May 16, 2021
BUSINESS

Hakim Boutehra, the new CEO of Renault Commercial Roumanie

Starting on August 1, 2016, Hakim Boutehra will be the CEO of Renault Commercial Roumanie, an entity that ensures selling the brands of Dacia, Renault and Nissan on the Romanian market. He will replace Jan Ptacek, who will be named to be the Executive VP Sales & Marketing Avtovaz in Russia.

Hakim Boutehra (39 years old) has the Algerian nationality and he has more than 15 years of experience in commercial business. He started his career in 2001, at Procter&Gamble Algeria, where he was a Sales Supervisor, then he turned into a Regional and National Sales Manager. He joined Renault Algeria in 2004 as a Spare Parts Manager. In September 2005 he was appointed Network Manager and in July 2008 he became Commercial Manager of Renault Algeria. He left in France in 2010, being appointed Regional Manager in the West Region. In January 2013, he became Renault Middle East Managing Director, being responsible for commercial operations in 13 countries – a Renault subsidiary and 12 importers (Renault Iran, Egypt, Saudi Arabia, Dubai, Abu Dhabi, Bahrein, Kuwait, Qatar, Oman, Lebanon, Jordan, Syria, Libya, Iraq).

Jan Ptacek, 46 years old, having Czech nationality, has an experience of more than twenty years within the Renault Group. In the first years of his career, he had marketing and commercial network management positions in the Czech Republic and in France. In 2003, he was appointed as Marketing Director of the Dacia brand, coordinating the launch of the Logan model. At the end of 2004 he returned to Paris to join the Strategy and Marketing Department of the Group. As a Commercial Director of the Entry Range, he was responsible for the marketing strategy of the Entry range and of the Dacia brand for 4 years. In 2008 he was appointed General Manager of the commercial subsidiary Renault Ukraine, before returning in Romania in 2014, as the manager of the commercial subsidiary.

 

 

 

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