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April 11, 2021

Romania’s National Travel Authority, Google Romania to start off Digital Tourism Workshop caravan

Romania’s National Travel Authority (ANT) and Google Romania will start off in September 2016 a Digital Tourism Workshop caravan, ANT reported on Monday in a press statement posted on its website.

The event will cover seven regions of Romania, and it will be conducted September-October, 2016. The aim of the caravan is to gather together public administration officials (mayors, county councillors and prefects), travel development and promotion associations, employers’ associations, federations and NGOs operating in the area of tourism (the ANAT National Association of Travel Agencies, the FAPT Federation of Travel Promotion Associations, the OPTBR Organisation of Romania’s Health Tourism Employers, the FPTR Federation of Romania’s Travel Employers, the FIHR Federation of Romania’s Hospitality Industry, the ANTREC National Association of Rural and Ecological Tourism, the HORA Association of Romania’s Hospitality Industry Employers) and officials of tourist information centres.

Part of the event, ANT Chair Anca Pavel-Nedea will discuss the role and importance of establishing destination management organisations, while Google Romania will present the assets of its Google – Google+, YouTube, Google My Business, Google Maps, Google Analytics services as well as the use of market research tools – Google Trends, Google Consumer Barometer.

A destination management organisation in a legal entity with a legal personality operating through the association of central public administration officials in the composition of a destination with private sector officials and officials of other relevant entities, when applicable (such as administrators of protected areas), under a partnership securing coordinated management for all the components of a travel destination (tourist attractions, support services, accessibility and marketing) as well as the coalition of organisations and other interested factors to work toward a shared objective.

For the development of destination management organisations, ANT officials have held several rounds of talks with local public administrations to introduce the concept for implementation. Thus, the ANT chair had recent meetings on the Black Sea coast with officials of the local mayors’ offices of Techirghiol, Constanta and Mangalia, discussing with mayors, city managers and local councilors.

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