BUSINESS IT

eMAG – one year of Apple Shop

  • Over 200,000 customers have visited Apple Shop eMAG from September, 2015 to August, 2016
  • The bestselling Apple products on eMAG were iPhone 6S, iPhone 6 and iPhone 5S

 

On Friday, September 16, eMAG celebrated one year since the first Apple Shop in Romania has been launched, offering up to 29 percent of discounts for a wide range of products in the Crangasi showroom. Apple Shop eMAG provided its customers with an authentic Apple experience through the unique design of the space, the presented products, as well as through its consultants, who were specially trained by Apple representatives.

“We are constantly working at eMAG to provide our customers with a very good shopping experience by a wide range of products and services. Opening Apple Shop eMAG meant a greater closeness of the Romanian consumers to the complete brand experience and, in the last year, it meant an increase of our customers’ interest for Apple products”, stated Madalin Rugeanu, eMAG Retail Director.

From September, 2015 to August, 2016, more than 200,000 customers have visited Apple Shop eMAG, namely one of four customers who entered the Crangasi showroom. According to the statistics, 97 percent of the Apple Shop eMAG customers are aged from 18 to 44, most of them being men. The months with the most visitors were November and December, 2015. The most ordered products of the brand are the smartphones, around 50 percent of the total number of orders, followed by laptops and accessories. The average order of the products belonging to the American brand exceeds RON 3,000 (including VAT).

 

 

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