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March 29, 2023

Farmec opens in Bucharest the third Gerovital store in the country

Farmec, the most important Romanian manufacturer of cosmetics, opens a new Gerovital store in Bucharest, the third at national level. Thus, after the inauguration, in September, of the first two Gerovital stores in Bucharest and Constanta, the manufacturer from Cluj Napoca continue the network extension of commercial spaces.

Located in the Veranda shopping center in Bucharest, at Ziduri Mosi 23 street, the new Gerovital store has a total area of 34 square meters, and for its arrangement have been invested over 60,000 euros. The shop offers all the products from Gerovital and Aslavital ranges, but also permanent consultancy connected with these.

Those who visit the store can receive a free dermoanalysis test, after which they can learn about the skin types (mixed, oily, dry), as well as the hydration levels and the amount of melanin in the skin. Based on these results, the Gerovital consultants may recommend cosmetics adapted to their skin.

“Gerovital is a trusted and innovative brand, with efficient products, created by specialists with tradition in the field. In the last years, it has become the number 1 brand in the Romanians preferences, on the Care segment, according to Nielsen, and its popularity is growing. The first opened Gerovital store in the country, in September, enjoyed a great success, and the fact that the Romanians from everywhere recommend this brand to their friends, has convinced us to get closer to our consumers by opening this new space, in the recently inaugurated mall, Veranda. The customers will benefit from all the brand products as well as of the full Aslavital range, a unique brand on the market, with proven efficiency, including products based on 100% Romanian clay”, said Mircea Turdean, General Manager Farmec.

The Gerovital brand, legacy of the professor Ana Aslan, brings together ranges that are internationally recognized and carefully designed for hair, skin and facial skin, including Gerovital H3, Gerovital Treatment Expert, Gerovital Plant and Gerovital Men and Gerovital Sun. Earlier this year, Gerovital was awarded with the Superbrand 2015 title, in a competition in which there were analyzed the quality, the performance and the popularity of over 1,500 brands. Also, Gerovital was declared the most powerful Romanian brand in the BrandRO top, published in September 2016.

The AslaVital skincare products are based on pure clay, 100% Romanian, provided from a single source, Muntii Padurea Craiului.

The opening of the Gerovital store in Veranda is a part of the Farmec strategy of improvement and modernization of the store network in the country. In present, the Farmec network includes eight distribution points in Cluj, Bucharest, Arges, Sibiu, Brasov and Neamt and three branches in Baia Mare, Craiova and Focsani. Now, Farmec has 11 stores in Cluj Napoca (three stores), Timisoara, Arad, Targu-Mures, Sibiu, Constanta, Brasov and Bucharest.


About Farmec SA Cluj-Napoca


Farmec SA Cluj-Napoca, the largest Romanian cosmetics producer, is an emblem brand for Romania, whose portfolio impresses the entire world through timeless and modern products. The company has international accreditation and sells the products from its portofolio in more than 30 countries.


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