BUSINESS

Gerovital Plant – the most loved range launched by the FARMEC company in 2016

The fans of the Farmec products, the most important Romanian cosmetics producer, have voted in proportion of 50%  Gerovital Plant as the most loved launch of the company in 2016. Over 5000 people participated in the survey conducted on the company’s Facebook page 90 % of the respondents being women and 10% men. Of these, 45% voted on the desktop, and 55% from mobile devices.

“Gerovital Plant is a tribute to the beauty of the Romanian women and a proof that the Gerovital specialists know what the women want, always managing to surprise them with quality products that meet their needs. The range is based on organic oil of poppies and is specifically designed for maintaining the beauty of the ladies, because of the beneficial compounds that actively act on skin, leaving it smooth and hydrated.

With this launch, we wanted to thank the Romanian women for the fact that they always inspire us in creating the most beloved products and to encourage them to keep their natural charm. We are glad that it was a launch so appreciated and we thank all those who voted in our poll, promising them, also, that we will continue in 2017 to bring many surprises, ” said Ioana Borza, Marketing Director of Farmec .

Launched on the market in march 2016 through the campaign “The secret Romanian women’s beauty secrets”, Gerovital Plant contains a wide range of cosmetics for the everyday skin care (cleansing hydrating milk, antioxidant tonic, micellar hydrating water, microdermabrasion cream, hydrating cream, anti-wrinkle revitalizing cream SPF10, cream for firm contour of lips and eyes, nutritional multivitamin cream), of the body (anti-stretch marks restructuring cream, thermic anti-cellulite cream) and of the hair (shampoo, moisturizer, moisturizing conditioner).

The basic ingredient of the every product is the organic oil of poppies made from the petals of Papaver rhoeas, a plant derived from the organic farming without pesticides, herbicides or mineral fertilizers.

On the second position preferred by the fans were the launch of the holidat gift boxes (16%) and the Gerovital Cream H3 Classic for mature skin and dry (16%), followed by the anti-aging face tint SPF 50 Gerovital H3 Derma + SUN (8 %), Gerovital Sun range (6%) and the depilatory Farmec products in 2016 (5%).

The Gerovital Plant products can be purchased in all supermarkets, hypermarkets and stores in the country, as well as the Farmec and Gerovital shops of the company. They also can be ordered on the online store www.farmec.ro.

 

About Farmec Cluj-Napoca

 

Farmec SA Cluj-Napoca, the largest Romanian cosmetics producer, is a brand emblem for Romania, whose portfolio impresses the entire world through the timeless and modern products designed in the performant laboratories. The company has international accreditation of the manufacturing processes and commercializes the products in the portofolio in more than 30 countries.

 

 

 

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