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February 3, 2023

Business Lease Romania: 1st position in car fleet management in 2016, with 27% market share

  • With 27% of the Car Fleet Management market, Business Lease takes the lead in Romania;
  • The company also increased its operational leasing portfolio with 21%, operating a total of over 3,000 contracts;
  • Main focus in 2017: development of digitalized services and mobility products, focused on Romanian major cities and showing responsible behavior to community.


Business Lease, one of the most important providers of mobility services (operational leasing and car fleet management) on the Romanian market, prepares for a more digitalized and responsible oriented year, and trusts that the major cities of Romania are the next big engine for economic development of the country.

Business Lease Romania ended last year on the first position in car fleet management, with a market share of 27% and an increase of 21% of its operational lease portfolio, compared with the same period in 2015.

“Romania displayed the highest economic growth in the European Union, of 4.7%, a fact which also boosted the sales of new cars in 2016. This development is on the account of companies, because more than 70% of these new cars are purchased by the B2B market (through fleet sales and operational leasing). I am very happy to see that our growth in Operational Leasing in 2016 was even higher, with a growth rate of 21%”, declares Philip Aarsman, the Managing Director of Business Lease Romania.

“The importance we give the Romanian market is also confirmed through the decision taken by Business Lease Group, headquartered in The Netherlands and the shareholder of Business Lease Romania, who increased its share capital in the company with 9 million RON, to a total of 10.5 million RON. This injection supports the plans and further development of our company”, declares Philip Aarsman.

Business Lease’s main focuses in 2017 are in the direction of digitalizing its services and putting an accent on social responsibility.

Moreover, the company believes that it is its responsibility to offer the same quality and diversity of services in other major cities in Romania, because this is where things are headed: towards a development of other important areas in our country.

Continuing the Better Care philosophy, Business Lease will get strongly involved in actions sustaining social responsibility. “We believe in a healthy and balanced business, as each company must play an active role in the community it belongs”, states Philip Aarsman.


Better Care with added value


Business Lease Romania is a partner who seeks its customers’ real mobility needs, and endeavors to meet all their expectations. In 2016, the company managed to create and develop a unique project called “Care Online”, which provides customers and car users 24/7 access to personalized Business Lease services, such as Maintenance and Service appointments and individual car and contract data to manage driver behavior and to steer down mobility costs.

Additionally, the company launched Customer and Driver Satisfaction Surveys, because this kind of input helps the continuous improvement of its services.

In 2016, over two-third of Business Lease’s customers truly recommend the company and consider it to have very good to excellent services. Furthermore, over 86% appreciate Business Lease’s professionalism, expertise, well prepared employees and the efficiency with which they receive the greatest care. These aspects can also be seen in the Driver Satisfaction Surveys, in which car users are asked about their opinion, and over 90% of them appreciate the company’s quick support, helpfulness, follow-up and quick delivery of the cars.

Business Lease  is an expert in providing complete solutions for operational lease and mobility for both large and small and medium-sized companies. In addition, it offers importers and dealers customized solutions in the areas of captive leasing, inventory financing to dealers and other financial products and services.

Apart from the Netherlands, where it has its headquarters and numerous regional offices, Business Lease is a major player in Poland, Slovakia, Czech Republic and Hungary. The company leases all types and models of automobiles at a competitive price (TCO), and is known for providing excellent service. Business Lease Group’s portfolio comprises over 42,000 contracts. Customer focus and service quality in mobility is the company’s main priorities, because Business Lease considers that a car is just a car, but it’s the people who make the difference.




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