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March 23, 2023

Beko global survey: One in three adults have less than 10 hours of leisure time per week

  • 74% of Romanians choose to spend their leisure time with their families according to the ”World Play Shortage” Report, part of Beko’s Official partner of play campaign
  • Global survey of more than 10,000 people in 22 countries shows lack of leisure time and changing attitudes to play


As everyday life becomes increasingly busy in today’s society, the amount of leisure time people have is diminishing and important play time is under threat. Almost 30% of adults have less than 10 hours of free time per week, and 36% have less than two hours per day, as the demands of modern life start to eat into free time.

Leading home appliance brand Beko, Premium Partner of FC Barcelona, commissioned a survey of 10,100 people of all ages and demographics in 22 countries around the world to identify trends in play and leisure time.

Children’s play time is also being affected by their parents’ busy lives, with 40% of parents revealing they haven’t taken their child to play at a park in the past year. In an average week, children have three hours less leisure time (21 hours) these days compared to their parents’ generation (24 hours), the equivalent of two full 90-minute football matches.

According to the study, law is the least playful profession as almost half (47%) of law professionals have less than two hours of leisure time per day, with 25% having less than one hour per day.

Also, of the 22 countries surveyed, Denmark is the most playful with more than 33 hours of leisure time per person in an average week, whilst Bolivia is the least playful with less than 12 hours per week.

Some of the key findings for Romania from The World Play Shortage Report are:

  • 36% of Romanians have less than 3 hours of leisure time per day
  • Young people in the early years of their careers are particularly affected as 29-year-olds are the most likely age to cancel evening leisure plans due to work (29%)
  • 29% of adults are unhappy with their work-life balance (while the global average is 24%)
  • 74% of adults do not rank playing sport or going to the gym/exercising as one of their favourite leisure time activities (global average 70%)
  • 58% of Romanians spend their leisure time shopping

Gabriela Geana, Marketing Manager Arctic, said: “The World Play Shortage Report stands as a powerful source for how modern life shapes our well-being and highlights the lack of play time.  The report shows people lead busy and often unplanned lives and this has a critical negative impact on our leisure time. At Beko, we speak up as the Official partner of play. We understand people’s everyday needs and provide meaningful time-saving solutions, so that they can simply enjoy their unpredictable, busy lives. We do hope that these findings will actually remind us all how we need ‘play’ to live our lives to the fullest.”

The Official partner of play campaign is built on FC Barcelona’s skilful, attacking football played with freedom and enjoyment both on and off the pitch, a style of play that epitomises the true spirit of football. As a brand, Beko supports people in their busy lives by giving them more freedom and time to ‘play’ every day.

Through its innovative products, flexible solutions and rapid technologies, Beko offers its consumers more time for things that matter.

Some of the newest technologies launched in the last few years are:

  • Everfresh+ 0°C technology, which keeps fruits and vegetables fresh up to 30 days
  • Washing machine with integrated Steam Therapy™ technology which uses a flow of warm air to refresh a load of 1 kilos of laundry in less than 20 minutes
  • Washing machine with integrated dryer with the Wash&Wear function which gets your clother ready to wear in 55 minutes
  • The dishwasher with the AquaIntense function that cleans up to five time more efficiently very dirty dishes due to its integrated rotating arm
  • Built-in oven with the Split & Cook functionality which allows you to cook two different dishes at the same time, with different cooking times and a temperature of up to 80 degrees C.

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