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October 4, 2022

Farmec open its first Gerovital store in Cluj

Farmec, the most important Romanian manufacturer of cosmetics, continues the extension of the brand stores, by opening in Cluj the first Gerovital store in Ardeal region. The new facility represents the second brand store opened this year, after opening the Gerovital store in Craiova in March.

“The opening of the Gerovital store gives us many reasons of fulfillment and satisfaction. First, we are happy to bring closer to our customers from Ardeal the most beloved Romanian brand. Another special reason of pride is our development in Cluj, the city where we grew up and which we call home. Cluj was our starting point, and over the years, the local community has always supported us, to whom we are deeply grateful. Now we have one more reason to show our appreciation to the lovers of Gerovital brand, through new quality services and effective products, offered with love by the Gerovital specialists. Since  the very first day of opening the store, all of our customers are expected with many surprises that will continue throughout the year”, said Mircea Turdean, General Director of Farmec.

With an area of 40 square meters, the Gerovital store is located in the new shopping center Platinia, at mezzanine, on Manastur Road no. 2-6. The total amount invested in the design and layout of the new space is 240,000 lei.

In the shop, there are available all the cosmetic products from the Gerovital and Aslavital ranges.

Gerovital is the best known brand of the company, both nationally and internationally. In 2016, it was named the market leader in the skin care segment (with a market share in value of 23.3% *) and of cosmetic treatments for hair (with a market share in value of 25.9 % **). The Gerovital brand brings together ranges for skin care, body and hair, including Gerovital H3, Gerovital H3 Derma +, Gerovital Treatment Expert, Gerovital Plant and Gerovital Men and Gerovital Sun.

The Aslavital products are recognized for their natural composition and have unique formulations on the market in Romania. They are intended for the skin care and are based on pure clay, 100% Romanian, directly from Padurea Craiului Mountains.

Last year, the Gerovital and Aslavital product lines recorded the most requests in the online store www.farmec.ro. The vials with Hyaluronic Acid from the Gerovital H3 Evolution range and the Vials with collagen from the Aslavital Mineralactiv range were the most popular products on the company’s website, being included in over 42% of all the online orders.

Currently, Farmec owns five Gerovital stores in major shopping malls in the country: two stores in Bucharest and one in Constanta, Craiova and Cluj-Napoca. Throughout the country there are opened  8 stores of Farmec brand (Cluj-Napoca, Arad, Sibiu, Targu Mures, Timisoara and Brasov).


Champion at the beauty gymnastics, Farmec becomes  official partner of the European Championships of Artistic Gymnastics Petrom


Farmec supports the athletic performance as official partner of the European Championships of Artistic Gymnastics Petrom, Male and Female, the 2017 edition. A Market leader in the cosmetic products, the Cluj company become, thus, a major supporter of the most elegant and beloved sport in Romania, by supporting the competition held in Cluj in the period 19 to 23 April.

“We value the athletic performance and appreciate the values of the Romanian sport and of the sport from abroad. Therefore, we were delighted to be involved in this event of international level, considering that gymnastics is an important part of the Romanian DNA and that each Romanian resonates with tradition and successes in this area. We stand proud to the partnership with the Romanian Gymnastics Federation, because we believe that beauty means primarily health and harmony, and sport is the best way to achieve this. Thus, we have the opportunity to support one of the most important sporting events right in Cluj, the city where the Farmec history has began and which we call home. We are confident in the athletes who represent Romania, to whom  we wish success, power of concentration, and as many successes at this edition”, said Mircea Turdean, General Director Farmec.

“We are excited to have Farmec with us, the most sounded name in the local business environment, a company engaged and dedicated to the professionalism and to our intention to organize one of the most impressive sports events of this year. We want very much for this edition to stand out because of its outstanding results, and we wish that the great collaboration with our partners from Cluj to turn into a lasting friendship”, said Adrian Stoica, President of the Romanian Gymnastics Federation.

Farmec has also supported  the performance sport in the past, through the involvement in the major events in the field. In 2011, Farmec has ended the partnership with the Romanian Sports and Olympic Committee, through which, the Gerovital brand has been the official sponsor of the Romanian Olympic Team for the 2012 Olympic Games. By launching the campaign “Let’s bring Romania home”, Gerovital has supported the representatives of the Romanian Team in London, by donating 1% of the sales in the period 14 October to 14 December 2011.



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