Robert Berza is, since April, the new Fashion Days General Manager for the operations in Romania, Bulgaria and Hungary. From the new position, Robert will continue the accelerated growth of both Fashion Days and the eMAG fashion division (eMAG Fashion) and strengthening the leading position in the online fashion market.
“One team, one dream: I have discovered here an extraordinary team with ambitious plans and a unique opportunity to grow faster Fashion Days and eMAG Fashion in the next two years. We have the necessary services, technology and know-how, and my role will be to provide an umbrella for the whole team to produce value in business”, said Robert Berza, GM Fashion Days.
Together, Fashion Days and eMAG Fashion aim to develop their offers in the region by going on two complementary positions: eMAG Fashion offers a diverse range of over 150,000 clothing items available for all ages and Fashion Days is the fashion online destination with the highest variety of brands and outifts for the customers interested in the latest trends in fashion, affordable for every pocket.
“The fashion market is extremely dynamic and bidding: we aim to raise two active players, Fashion Days relevant to the fashion expertise, new trends, cool and aspirational brands and eMAG Fashion, relevant to the diversity of the range and the familiarity that one can enjoy shopping in several categories”, said Robert Berza.
Robert leads a team of over 500 online and fashion retail specialists in the three countries where the company has operations: Romania, Hungary and Bulgaria.
About Robert Berza
With over 10 years of experience in ecommerce, business development, new media and marketing, Robert Berza has helped with the development on several brands locally or internationally.
In the past, Robert was:
– Country Manager of Zoot in Romania, where he built the team from zero and the local operations.
– Marketing Manager at eMAG Romania, where he was responsible, among other things, for developing new products to improve the customer shopping experience.
– Head of Internet Division at CME (Central European Media Enterprises), an international position from which he coordinated the international program of new media products of the group.
– Internet Manager at ProTV, where he was responsible for creating and developing the online trust division.
About Fashion Days
Fashion Days is the largest online fashion destination, offering its customers a wide selection of clothing, footwear and accessories for women, men and children. The company provides its customers products from leading international brands such as: United Colors of Benetton, Guess, Le Coq Sportif, Pepe Jeans, Desigual, Zee Lane, Diesel, Calvin Klein, Nike, Esprit, Love Moschino, Next, Mango, Napapijri , Max Max, Fossil, Max & Co, Ted Baker and more.
At the same time, Fashion Days offers value-added services such as free delivery and return, and the customers also benefit from 2-day delivery, quick purchase of products through the mobile application, or the posibility to place their favorite items in the wishlist. The customers can also pay safely, easily and quickly through the Pay by Click option that saves the card data to instantly pay for the order or they can choose the rate payment options available with the bank partners. Founded in 2009 by Swiss entrepreneurs, the company has expanded rapidly and is currently operating in Romania, Bulgaria and Hungary. From 2015, Fashion Days is a part of the eMAG group.