On Thursday, April 27, Jacqueline Boerma and her son Mike, the heirs of the secrets for more than a century of the most surprising floral arrangements, will make a demonstration of floral art in the opening of the traditional National Contest of Floral Arrangements, organized every year on the National Day of the Netherlands – King’s Day.
50 Romanian florists will attend the contest. The competition, reaching its 8th edition this year, is held under the symbolism of the infinite. The event is organized by the Embassy of the Netherlands in partnership with Business Development Group.
The event will be attended also by Her Excellency Mrs. Stella Ronner-Grubačić, the Dutch Ambassador in Bucharest.
120 years of tradition in the art of the floral arrangements
Boerma family’s love for flowers was born more than 120 years ago, in 1896. Pieter Boerma, who was a gardener, opened the first flower shop somewhere in the South of Holland. The tradition was continued by his son Nico, today reaching at the fifth generation. Boerma family is one of the oldest families of florists in Netherlands.
Theo Boerma, Nico’s son, was one of the first floral design teachers in the world. In 1980, he founded the Boerma Institute, the International Design School. Since then, hundreds of students around the world, passionate by the art of arranging flowers, have learned the mysteries of this passion. Since 2013, the business is led by Jacqueline and her son, Mike.
Jacqueline Boerma represents the fourth generation of her family and led the business to the next level. She is a floral art teacher at the Institute and frequently travels around the world to train students and to make demonstrations in this field. Since 2008, Jacqueline attends numerous competitions of floral arrangements as a floral design assessor with a European certificate. She will be the President of the jury of this year’s National Contest of Floral Arrangements.
“Flowers and floral design are a part of my life that I couldn’t miss. I cannot imagine life without flowers”, Jacqueline said.
Mike Boerma, Jacqueline’s son, graduated from the Art and Design School of Amsterdam. In 2013, he graduated from the Floral Design Master courses, and since then, he is teaching at the Boerma Institute. Since 2015, Mike teaches in courses and performs demonstrations also in Japan, for the European Floral Design initiative. Mike is also currently involved in promoting the business. He led the business to another dimension, an innovative one.
Netherlands, world leader on the flower market
Netherlands is the biggest global exporter of flowers and plants, the exports’ amount exceeding EUR 8 billion last year. Approx. 80% of the flower bulbs sold at global level are from the Netherlands, and most of them are tulip bulbs. The Dutch produce 4.32 billion tulip bulbs every year.
At the same time, more than 40% of the varieties of plants and flowers grown worldwide are of Dutch origin. 65% of the 1,800 new varieties of plants entering the European market are Dutch, being the result of more than four centuries of experience in horticulture and of the important investments in research and innovation.