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International Day of Older Persons to be celebrated under “Flowers for the Soul” campaign

The Never-Alone Friends of the Elderly Association and the Princess Margareta of Romania Foundation will be conducting the 6th edition of the “Flowers for the Soul” campaign on the International Day of Older People.

In a press statement released on Thursday, organisers say their campaign is a way to promote, together with partners, contributors and volunteers, the message of a more beautiful old age for the elderly in Romania.

September 28 – October 3, more than 50 NGOs from all over the country, public bodies, educational organisations, companies and volunteers will be spreading the message of a dignified old age for the elderly in Romania by offering flowers and good wishes to the elderly. The campaign venues are diverse, ranging from old people’s homes, cafes and restaurants, outlets of the partners, daycare centres, parks and public spaces and the homes of elderly unable to move.

Part of the campaign, volunteers will offer flowers and greetings to those to be attending the “Good Practices for a Beautiful Old Age” on October 2 at the National Theatre House in Bucharest. The conference is organised by the Princess Margareta of Romania Foundation and designed to increase the quality of life of elderly people by promoting the most innovative and effective solutions in the field of gerontology.

The campaign is organised internationally by the International Federation Les petits freres des pauvres in countries such as France, Spain, Hungary, Switzerland, Germany, Poland, Mexico, Canada and the United States of America.

Increasingly more older people worldwide are affected by social isolation and loneliness. In Romania, according to a study by GfK commissioned by the Princess Margareta of Romania Foundation, one in two elderly people is affected by loneliness or a sense of futility, according to the statement. Through its campaigns and actions, the Never-Alone Friends of the Elderly Association tries to combat these phenomena.

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