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March 22, 2023

The new Disaronno brand exclusive edition enters the beverage market worldwide and the Romanian one: Disaronno wears Missoni

A new Disaronno brand exclusive edition entered the beverage market worldwide, and implicitly the Romanian market, under the name of Disaronno wears Missoni!

For the fifth years in a row, Disaronno, the favorite Italian liqueur of the world, presents a new special edition, created this time in collaboration with Missoni, the famous Italian fashion house.

“We are delighted to be able to bring to Romania this special, remarkable ‘Disaronno wears Missoni’ edition, the fruit of the collaboration between Disaronno and Missoni, the well-known elite Italian fashion house. Cristalex continues also this year the tradition started five years ago, to distribute in Romania the special editions created by Disaronno, through exclusive collaborations with the most prestigious Italian fashion houses” stated Mihai Scortea, Marketing Manager at Cristalex, the importer and the official Disaronno distributor in Romania.

The design of the Disaronno wears Missoni bottle is special, as the drink itself: the zig zag that is specific to the fashion house turns the iconic bottle into a genuine, elegant collection object, which is the perfect gift for the fashion lovers who cannot conceive winter holidays without Disaronno.

With almost 8 million bottles sold worldwide, the special Disaronno editions reunited under the ICON project have an undisputed success at global level, also proven by the collaborations in the previous years with the brands Moschino, Versace, Cavalli and Etro, and now, with the prestigious fashion house Missoni. Disaronno donates part of the ICON revenues to the UN organization “Fashion 4 Development”, one of the main financiers for the development of the trade with textile products and for combatting poverty in Africa.

The Disaronno wears Missoni bottle is already available in the great retail networks and in the premium HoReCa locations, in normal format, as well as in a special presentation, as a package with two glasses.

Having an original taste and a unique flavor, the Italian Disaronno liqueur is distinguished, since 1525 until today, by a worldwide distribution in more than 160 countries. The Disaronno bottle has a unique design and an original stopper which inspires elegance and modernity, while the golden label complements them, amplifying its contemporary style.

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