Arctic, the leader of the Romanian home appliances market, named Mr. Murat Büyükerk as its new General Manager to lead the company starting January 2018, a press release issued by the company informs. Mr. Büyükerk will be taking the helm from Mr. Nihat Bayız who was promoted to the R&D Director position at Arçelik Group, the parent company of Arctic.
Mr. Büyükerk has been part of the Arçelik Group for 28 years assuming leadership positions in product management, supply chain and sales. Prior to his current role, he was acting as the head of International Regional Sales for Arçelik Group since 2014, successfully leading the introduction of a wide range of best in class products and technologies which has fueled the growth of the Arçelik group globally.
Mr. Büyükerk holds a B.Sc. degree in Economy from Ege University.
“I take over the leadership of a team with remarkable results, for whom 2017 marked a year of outstanding achievements. I congratulate my predecessor, Mr. Bayız, during whose mandate the construction of a new washing machine factory started in Ulmi, Damboviţa, a greenfield investment that is an important milestone for the Arçelik Group and Arctic. The new Ulmi factory, built according to the concept of Industry 4.0, is the first step in turning Romania into an European production hub for the Arçelik Group. I am very confident about Romanian team and I am sure that together we will further develop Arctic’s success story and we will continue to offer the highest quality products.”, declared Mr. Murat Büyükerk, Arctic General Manager.
During Mr. Bayız’s mandate, Arctic recorded the largest turnover in history, backed both by good sales results and an increase in export volumes. Arctic has consolidated its leadership position for both its Arctic and Beko brands with a wide range of products and services tailored to the needs and lifestyle of Romanian consumers. At the same time, Arctic continued to be actively involved in the development of local community-led educational projects after supporting the establishment of the first dual professional education classes in Damboviţa in 2017, contributing to the professional development of the future generation of technical workers.
Arctic is the leader of the Romanian household appliances market and owner of the biggest household appliances factory in Continental Europe, with its Gaesti factory which has produced until now over 31 million refrigerators. Also, Arctic is one of the most important companies in Romania, with over 3,600 employees, including subcontractors, and a turnover of 2 billion lei in 2016. Currently, 87% of the total Arctic production is exported in over 70 countries.
In 2017, Arctic has started construction works for a new washing machine factory, in Ulmi, Dambovita. The new project is a Greenfield investment and will be the first production unit in Arçelik group built according to Industry 4.0 digital concept. The factory will integrate top notch technologies and wireless communication of the production lines with those in other countries part of the Arçelik group, and intelligent machines.
On the local market, Arctic has consolidated its leadership position in 2016 and 2017, both for its Arctic and Beko brands, by offering products and services adapted to the needs and lifestyle of its consumers. Arctic is one of the most powerful Romanian brands, having been ranked third in the 2017 edition of the Top 100 Most powerful Romanian brands study, made by BIZ magazine.