Romania is for the first time a partner-country an guest of honour at the International Tourism Fair FESPO held in Zürich, the largest event of its kind open for the public in Switzerland, benefiting from a number of 60,000 visitors and 600 exhibitors, which takes place over January 25-28 2018, reads a release of the Ministry of Tourism.
The Ministry promotes attractive tourist destinations in Romania at this fair, where it has a stand covering a total surface of 130 sq m, with a copy of the gate from the Alba Carolina fortress gate in the background in marking the Centenary of the Great Union celebrated by Romanian this year.
Those who will be visiting the Romanian stand will have the chance to time travel, as they will be offered presentations, both as brochures and video ones, of the most important historical moments that are relevant for the 100th anniversary of the Great Union. The logo of the Centenary will also be seen on all communication devices of Romania at the FESPO 2016 International Tourism Fair.
The programme designed for the stand is also meant to promote Romania as a tourist destination, through business to business type of evens, Romanian traditional evenings, popular dance and music shows offered by the Transylvania Assembly.
The Ministry of Tourism also means to, alongside the exhibitions at the national stand, present a wide range of tourist products, in an attempt to convince travelers to choose Romania as the place where they would like to spend their holidays – city break type of tourist packages, active and adventure tourist packages cultural circuits, ecotourism, spa and wellness tourism.
The delegation of the Ministry of Tourism to Switzerland will be led by secretary of state Bogdan Tomoiaga, who will have official meetings with the representatives in the tourism field, both in the public and private systems.
“Participation in this event offer our country the chance to enjoy an increased visibility on the Swiss market, through the ample communication campaign that started in November 2017 and it will continue during the entire time of the event,” said the representatives of the Ministry.
Romania is also presented as a tourist destination in the official catalogue of the fair, printed in a large number of copies and distributed for free to all visitors to the fair.