Romania keeps the centenary theme and capitalizes on the cultural tourism component at the Internationale Tourismus Borse (ITB) Berlin, taking place in the German capital over March 7-11 2018.
“The stand of the Ministry of Transport at the Berlin Tourism Fair is one of the attraction points of the German exhibition. Covering a 240 square meter surface, Romania’s stand keeps the theme of the centenary and capitalized on the cultural tourism component of our country,” reads a release of the Ministry of Tourism issued on Wednesday.
The stand brings together 40 co-exhibitors, tourism agencies, airlines and local authorities, which will complete Romania’s tourism offer, from cultural circuits to trips, adventures, sojourns at the seaside and in the Danube Delta.
The Minister of Tourism, Bogdan Gheorghe Trif participated alongside the Romanian Ambassador to Germany, Emil Hurezeanu, in the opening of the ITB Berlin Tourism Fair, the biggest such event in Europe.
During the Fair, the Minister of Tourism will have meetings with the representatives of the tourism market in Germany, on which occasion he will discuss Romania’s tourism potential and related opportunities.
The Minister of Tourism will also participate in the meeting of Ministers from member states of the World Tourism Organization involved in the “Silk Road” project. The programme’s objective is to grow the benefits of tourism, as well as to promote and preserve the natural and cultural patrimony along the route.
The visitors will be attracted by Romania’s stand and the original artistic moments offered by folk assemblies, craftsmen, as well as winners of the national Eurovision selection, the Humans band.
The event has an important B2B component, with the purpose of stimulating international partnership that can lead to the sustainable development of tourism. In 2017, ITB hit an absolute record in terms of specialist visitors, with a number of 120,000 people coming. The fair in Berlin attracted exhibitors from 187 countries and regions. The organizers hope that at the 2018 edition the number of visitors will exceeded the one in the previous year, when there were 180,000 visitors registered.