- The transaction stays at the foundation of the most important greenfield investment from Hunedoara after 1989: 110 million euro;
- CBRE assisted the client in the acquisition and consolidation process of 90 plots owned by over 50 landlords;
- The process of identifying the property and completing the transaction took less than a year.
CBRE, the world’s and local market leader in real estate consultancy, intermediated the acquisition of a 42 ha plot by BSH Electrocasnice Manufacturing SRL, the Romanian subsidiary of the German concern BSH Hausgeräte GmbH. The property is situated in Simeria, and it will be used for building a washing machines factory. The plant will be the German manufacturer’s first unit in Romania, and the fourth in Europe (in addition to the ones in Germany, Spain and Poland). The 110 million euro investment represents the biggest capital placement made in the last 30 years in Hunedoara, in a unit that manufactures finite products.
Within this transaction, CBRE had the role of an integrating consultant and performed an extensive project management activities, from identifying the best location according to the beneficiary’s needs, consulting on identifying the landowners and obtaining the necessary documents for the acquisition, to assisting the client on the consolidation and negotiations with more than 50 different landlords and coordinating all technical discussions between the stakeholders and the local authorities. The successful completion of this land sale to BSH will create more than 700 jobs, contributing significantly to the region’s economic development.
“For me, this project is a great success and one of the most complex processes I have coordinated throughout my career. We have cooperated perfectly with BSH, as well as with the local authorities in Hunedoara and Simeria, who have shown us how much they want this major investment. Moreover, we are very pleased to have helped create over 700 jobs for the local community. This project will also support the economic development of Simeria, a city of great potential, but located in a region that has not received much attention lately”, stated Andrei Brinzea (photo), Head of Land Development of CBRE Romania.
“One of the reasons why we successfully concluded a project of this magnitude was the very good cooperation with the local authorities, especially with Simeria City Hall, but also the Prefecture, CFR and the utility companies in the area. The people from Simeria are an example for all the local authorities for attracting important investments”, pointed out Andrei Brinzea.