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September 17, 2021

Luca Gentile, Director of ICE – Italian Foreign Trade Agency in Bucharest: 50 years of activity and 10 editions of the Italian Festival in Romania, these are the figures with which we celebrate the Italian Republic Day

Every year, the ICE Bucharest Office celebrates the Day of the Republic with an ample schedule of events for the promotion of ‘Made in Italy,’ organised as part of the Italian Festival. This year too, its 10th edition, taking place under the patronage of the Italian Embassy, includes a series of events dedicated to the promotion of the Italian lifestyle in domains such as gastronomy, fashion, design, and culture. I invite our Romanian friends to spend pleasant moments and to enjoy the promotions in the most important Italian restaurants in Bucharest, in the most renowned fashion stores and furniture showrooms. All of this against a festive background with animations and music, exhibitions, tastings, special offers, culinary demonstrations, and other surprises. To promote ‘Made in Italy’ in Romania, during this period we also organise events dedicated to professionals, such as the ‘Italian Wine & Food Day,’ a presentation of Italian wines and food products now at its 5th edition, as well as the 3rd edition of the ‘Italian Beauty and Care Day,’ dedicated to beauty and personal care products.

Romanians already know that ‘Made in Italy’ is synonymous with quality. We plan to ensure its continuity and to contribute to transforming this concept into normality and, of course, into commercial behaviours. That is why the slogan of the Festival is “We bring Italy closer to you”: we want to bring Italy even closer to you. To find out more details, we invite you to visit the Festival’s website: www.festivalitalian.ro.

For the Italian entrepreneurs in Romania there is still a lot of space in which they can be the protagonists. The collaboration between Italy and Romania is ample and with a vast experience accumulated over many years. The Romanian market promises a lot, backed by important public and private projects, with a considerable availability of European funds, which, once the related projects are devised, will gradually become more relevant in the following years.

I am not talking solely about our traditional export products, agri-food products, furniture, and clothing, but also about large constructions and infrastructure works, about services and all the other opportunities that Romania is offering also thanks to European funds. We have just successfully finalised the ICE-ANCE-OICE mission in Romania, organised as part of the promotional activities of 2018, a mission that involved 45 Italian companies active in the infrastructure constructions sector (road, railway, healthcare, industrial) as well as engineering, design and restoration bureaus that met, in Bucharest, on April 17, 80 representatives of local authorities, relevant associations and Romanian operators in the sector of constructions, consultancy and design.

The Italian Foreign Trade Agency (ICE) Bucharest facilitates the meeting between business offer and demand, and supports Italian but also Romanian companies that want to establish profitable business rapports. Next year, ICE Bucharest, accredited as the Italian Embassy’s Section for Promotion and Exchange, will celebrate the 50th anniversary of its presence in Romania. The years in which we were constantly involved in offering services for the accessing of the Romanian market, providing our clients with a contribution in terms of operative knowledge of the market to support their gradual integration in the international context, being a point of reference for them. Italian businessmen were the first to capitalise on the opportunities offered by the revolutionary movement 30 years ago, when the country opened to a market economy, and, over the years, they continued to believe in Romania. Since then, our presence has consolidated and diversified itself, now covering the entire territory. Today, our companies are getting involved with fresh impetus in the new economic scenario in which the ties between our countries are ever stronger, from the standpoint of both the extremely important Italian presence in Romania and of the large Romanian community in the Peninsula. Romania has been, for a long time, one of Italy’s main economic partners.

Italy continues to be the main investor by number of registered companies. From the standpoint of trade, our country remains second, after Germany, both as source of imports and as destination of exports, having a share of 10.5 percent in Romania’s overall trade.

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