The company announces a new strategy by which:
- It will reduce the consumption of plastic by at least 20% by 2025;
- It will provide 100% recyclable packaging for all the product of its own brand by 2025;
- It will delist plastic articles by the end of 2019, such as plastic earmuffs, plastic straws of its own brand and the disposable plastic dishes;
The fight against plastic is getting higher on the public agenda, and Kaufland assumes that the retail industry has a key role to play in this matter and is launching an action plan.
Thus, Kaufland launches a large 360-degree strategy on plastic, internationally implemented, at the level of the entire group. Under this strategy, the company has clearly defined the principles of avoiding plastic consumption, of improving recyclability and supporting the adoption of environmentally friendly packaging.
Consequently, Kaufland will reduce plastic consumption in all countries by at least 20% by 2025, and will ensure the 100% recyclability of plastic packaging used for its own brands, and by the end of 2019 it will delist certain plastic articles.
“Today, we are in a process of reducing plastic packaging. For instance, the bananas of our own brand K-Bio are bonded with a cardboard band instead of plastic bags. Only through this measure, we have eliminated about 32 tons of plastic packaging per year. By ensuring total recyclability of the rest of plastic packaging of our own brands, we are able to reintroduce raw material into the resource circuit and thus significantly reduce the environmental impact”, says Valer Hancas, Corporate Communications and Corporate Affairs Manager of Kaufland Romania.
Kaufland aims to significantly reduce plastic packaging in all its stores in the world and, where possible, to avoid them.
Some of the articles to be delisted from Kaufland by the end of 2019 are, for example, plastic earmuffs, plastic straws of its own brand and disposable plastic dishes of its own brand – they will be replaced in all countries with environmentally friendly alternatives.
In addition to avoiding plastic waste, the company has been committed since 2013 to waive solid microplastic particles in the case of cosmetic and body care products, as well as in the case of detergents and cleaning products.
A 360-degree strategy
Kaufland believes that community awareness is an important step in the success of the plastic reduction approach and plans to further inform customers about the alternatives, causes, recycling and waste management, to encourage them to adopt an environmentally responsible consumption behavior.
A start in this respect is the recycling infrastructure within Kaufland stores. In addition to the collection points for used batteries or electrical appliances, the company has recently endowed its stores with self-service recycling machines for three types of packaging: PETs (up to 3 liters), glass and aluminum doses (up to 1 liter volume). The machines reward customers who recycle packaging with a sum of money offered as a discount coupon that can be used in the store.
As for the relationship with the suppliers, regardless of we are talking about own brands or other brands, the company is involved in joint working groups and experience change sessions, so that Kaufland and its partners can identify new ways to ensure a higher share of recyclable components in packaging and to invest in the development of innovative alternative packaging.