In 2017, Danone Romania registered positive financial results, that strengthen a profitable position allowing the company to continue its local investment this year. The turnover increased to RON 497 million, by approx. 3% higher than in 2016. The positive evolution of the recent years is due to the Danone’s emphasis on yoghurts, where it brings increased added value for the consumers – under global brands such as Activia, Actimel, Danonino, or local brands like Cremosso and Delicios. Danone Romania maintains its undisputed leadership position on the local yoghurt market*.
“Danone’s results in Romania create a basis for continuing the sustainable business development and for new local investments, in our factory from Bucharest, in social projects and in the development of the yoghurt category. In the 2017-2018 period, we are investing approx. EUR 1 million for the development of two new production lines and for the introduction of a new palletizing robot in the factory, which allow us to respond better to the needs on the local market and on the other markets in the region that we serve. A similar amount, EUR 1 million, is invested to support the partner farmers, both the family farms and the professional ones” stated Natalia Gelstein Kiss, General Manager of Danone Romania, Bulgaria, Moldova and Adriatic Countries.
An average of more than 1 million of yoghurts are produced every day in the Bucharest factory, using over 60 million liters of milk per year, most of it coming from Romanian farms or households.
“After in the recent years we supported Activia, Actimel and Danonino, in 2018 we relaunched the Danone brand for our central portfolio, inviting consumers to rediscover the joy of the simple recipes based on milk and ferments, the best part of the yoghurts, and we support, in general, a repositioning of the yoghurt category and its benefits” Natalia Gelstein Kiss added.
The yoghurt consumption is still quite low, compared to other countries, around 6.6 kg per capita – compared to 23 kg in Bulgaria, more than 10 kg in the Czech Republic or 21 kg in Sweden. However, yoghurt is a well-known product for its digestive benefits, and the Romanians’ interest in healthy food is increasing in the recent years.