ARTS & LEISURE DIPLOMACY EXHIBITIONS MEDIA

South African Ambassador wishes to initiate cultural exchanges between Radio Romania and SABC

His Excellency, Jabu Mbalula, South African Ambassador to Romania, paid a visit to Romanian Radio Broadcasting Company in order to strengthen bilateral cultural relations and identify potential areas of cooperation between the radio institutions.

The ambassador was welcomed on Wednesday, 12 December 2018, by the General Director of the Romanian Radio, Mr. Georgica Severin, and Mr. Dan Santa, head of International Relations Division, who showed interest and openness for consolidation of bilateral cultural relations. Through its position at European level and in its capacity as a member of prestigious international organisations,  Radio Romania can offer a beneficial partnership to its South African counterpart, Radio Romania being a gate to Europe and European institutions.

The ambassador highlighted the role radio played to perpetuate the values of apartheid system of governance in the past and the possibility it has presently to play a positive role in promoting democratic values and freedoms. Radio is a powerful voice for the voiceless, it can shape and influence ideas, it is a great image maker.

Radio Romania director mentioned potential means of cooperation with SABC (South African Broadcasting Corporation) , among which the exchange of programmes in English language, training sessions, football and rugby programmes, tourism promotion of the two countries, music exchanges –  classical music, choirs, South Africa having a long and rich tradition in this field.  Radio is thus regarded as a platform through which the two peoples will get to know each other and collaborate.

Also, the parties wish to start talks on extending and finalising the Cooperation Agreement proposed in 2010  on the occasion of  World Football Cup hosted by South Africa. To this end, a preliminary version shall be drafted to start discussions with SABC.

South African Broadcasting Corporation (SABC) includes 19 radio stations, 5 TV channels and a symphonic orchestra.  17  radio stations are regional and broadcast programmes in the 11 official languages of South Africa, covering various provinces of the country. SAfm, the main South African radio station,  broadcasts  24 hours per day in English language .

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