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Childhood, the most beautiful gift: Campaign to promote vaccination, launched by the Health Ministry, UNICEF, backed by WHO

The campaign “Childhood, the most beautiful gift” that aims to inform about the importance and benefits of vaccination was launched Tuesday by the Health Ministry together with the UNICEF.

“The event is a new stage within the information and vaccination campaigns kicked off last year along UNICEF and WHO. We have prepared a video that we hope will be screened as often as possible on the media channels, so that its message be perceived by as many parents as possible. “Childhood, the most beautiful gift” is an integrated campaign which we wish to be present at the television stations, in the printed and online media and it will have an outdoor component, too,” Health Minister Sorina Pintea said on the occasion of the vaccination campaign’s launching.

Pintea brought to mind that the number of the illnesses caused by measles has reached an average of 20 cases in the last weeks.

In his turn, the President of the Romanian Microbiology Society, Alexandru Rafila, said that only 5pct of the children in Romania are taught in school about Education for health, specifying that such a campaign is a good idea.

In context, the UNICEF representative to Romania Pieter Bult said that this campaign is an effort to change the current situation and sensitise the population as regards the importance of vaccination.

Vaccines are safe and efficient. Parents and tutors have to be informed about the benefits of the vaccines and the places where they can vaccinate their children free of charge, so that they can offer their children the most beautiful gift – childhood. In Romania, the national communication campaigns must be strengthened, and the immunization coverage rate must be improved. The absence of vaccination leads to the recurrence of some diseases that can easily be prevented through this measure, Pieter Bult emphasised.

The campaign is also backed by the World Health Organisation, the WHO representative to Romania Miljana Grbic pointing out that this action aims at improving the vaccination rate, and targets the most vulnerable communities of Romania.

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