Grapefruit organizes World Information Architecture Day 2019 on February 23, in Iasi

The digital agency Grapefruit organizes World Information Architecture Day (WIAD) in Romania, for the eighth year in a row. Thus, WIAD came back to Iasi this Saturday, at Fab Lab, after the 2017 edition.

Grapefruit chose to organize this year’s edition in Iasi because it aims at expanding the local digital community by constantly investing in this development. Also in order to grow the local market, the Grapefruit representatives have chose national speakers who will be able to provide information and case studies from their wider expertise obtained at a larger scale, not just locally.

WIAD is a one-day international event dedicated to information architecture, organized in over 26 countries, in 62 locations, under the headline “Design for difference”, by a professional community with a common purpose: to shape the future information architecture. Gathering experts in the field and members of the digital departments of the top companies, UX designers and digital and AI (Artificial Intelligence) marketing specialists, WIAD is initiated by Information Architecture Institute (IAI) from USA and is held annually.

What is “Design for difference” about? It’s about designers’ responsibility to create experiences, services, new spaces, systems that interact with millions of users, and at the same time to produce an impact in their lives. A positive impact.

“Differences in terms of ability and disability. Difference in terms of access to information and technology, Differences in terms of language and culture. Differences in terms of age, gender or identity. Differences in terms of experience. As creators of information architecture, we, the designers, must think about the consequences and impact which our decisions will have on the entire humanity. Each time when we are making important decisions, we must reflect on them and also rely on an in-depth research”, stated Alecsandru Grigoriu, Lead UX Designer at Grapefruit.

The WIAD 2019 Iasi speakers who will focus on the design that makes the difference are: Raluca Teodorescu – Head of Digital Communication (Enel Romania), Marian Hurducas – Digital Marketer, Founder (Necktie), Roxana Magopet – Marketing & Communication Manager (Fan Courier), Incze Zsolt – Sr. UX Designer (Adobe), along with the Grapefruit design team (Alecsandru Grigoriu, Victor Keller,Ion Turcanu, Andrei Balanica) and content team (Andreea Marinciu).

Founded in 1999, Grapefruit is a user experience and digital product development agency focused on solving business issues of its clients. At the same time, the agency aims at making end users’ lives easier and more pleasant.


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