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April 12, 2021

Green Cities – Urban Landscapes Romania. The Dutch and Romanian ornamental sector join forces to green the cities of Romania

Everywhere in the world, urbanization is increasing rapidly and it is a challenge to monitor a good relationship between buildings, industry and green (plants) in the cities. The Green City approach focuses on improving the quality of the living environment in the urban area (http://thegreencity.com).

Green has an effect on environmental, social and economic aspects of the living environment. For example, green can make a contribution to the air quality through the capture of fine dust, green reduces the heat in and around the house in the summer, so less cooling is needed, green also ensures that rainwater is retained better, thus reducing nuisance in heavy showers. Various studies have shown that green stimulates people to exercise more and has a positive effect on health and brains. In addition, it has been shown that the presence of green increases the value of homes. The ultimate goal is a good living environment where maximum positive effects of green are used. In many countries in Europe a movement has started in order to make the cities greener and healthier. The Green Cities for a Sustainable Europe platform (www.thegreencity.eu), was created to encourage the greening of public spaces by providing innovative ideas, information based on scientific research, and technical expertise.

Green Cities – Urban Landscapes Romania is a public-private initiative aiming at connecting the Dutch and Romanian urban ornamental sectors to support greening of the urban areas in Romania. The initiative aims to create and consolidate partnership with various stakeholders in the private and public sectors as well as to facilitate cooperation between knowledge providers in both countries resulting in a better city climate, water management, air quality and biodiversity.

The consortium consists of a mix of 8 companies: Anthos, Van den Berk Nurseries, Ebben Nurseries, Nophadrain, Molter BV, JUB Holland, VIC Landscapes and Seuren Roses, that complement each other with needed competences together with Romanian partners to implement high quality green city concepts.

The participating companies are specialized in supplying the entire range of ornamental plants, from flower bulbs, perennials, shrubs to large trees as well broad experience in creating and implementing designs for the green space including green roofs and facades.

The Green Cities – Urban Landscapes Romania is supported by the Netherlands Enterprise Agency through the Embassy of the Kingdom of The Netherlands in Bucharest.

The coordinator of the initiative is Agriprogress – a Dutch consultancy, management and trading company, with more than 25 years’ experience in the international agrifood business, active in Romania since 2008.

The contact point (local liaison) is Business Development Group – a management consultancy company active since 1992 in projects supporting the implementation of innovative concepts and business models for sustainable development in Romania.

The official launching of the initiative is planned for 16th of May 2019, at the 16th edition of the Bucharest Horticulture’s Days organized by the University of Agronomic Sciences and Veterinary Medicine of Bucharest, also within the context of the EU Green Week 2019.




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