Enel further boosts its leader position on the free electricity market in Romania, reaching 2 million customers

Enel Energie and Enel Energie Muntenia, the leading energy suppliers on the Romanian electricity market, reached the 2,000,000 household customers milestone on the competitive market.

“By doubling the number of customers on the free market in less than one year, we reach a new milestone that confirms once again we are the supplier of choice for the Romanian household on the competitive market, and that our strategy of placing the customers at the core of our business, with tailor made offers to meet their consumption needs was right. We continued to embrace innovation in order to simplify the life of our customers, while providing easy to reach solutions on the value added services segment, so the customers can have a reliable multi-utility partner on a longer term,” stated Michele Abbate, General Manager Enel Energie and Enel Energie Muntenia.

Enel’s products were designed to meet the needs of the modern day consumer, who wants a simpler and more streamlined experience with the energy supplier. To simplify the interaction with customers, Enel’s subscriptions are available any time, and any place across Romania, enabling them to do everything online, from contracting to billing on

The supply companies of the Enel Group in Romania also entered the Romanian gas supply market for residential with offers designed to offer ease of use and predictability for households, with the benefit of having a single supplier for both electricity and gas. The strategic move has allowed the company to create advantageous bundle offers for gas and electricity, offering preferential and accessible prices for customers who choose to have Enel as single supplier for both services.

Therefore, Enel offers an extensive range of products tailored for residential customers, proposing predictability, by having a fixed price and easy communication with the supplier, through the MyEnel account and the mobile application.

The company has also focused on the value added services area, launching special offers such as – Enel Asistenta, Enel Asistenta + for electricity and Enel Asistenta Gaz and Enel Asistenta Gaz+ for gas, offering customers assistance packages for their internal electrical or gas installation, locksmith repairs, repairs of the water and sanitation installations, gas appliances and equipment, through a network of specialized companies managed by our partner Europ Assistance.

With digital transformation and customer centricity as key pillars of Enel’s strategy, the company has also implemented innovations to grant customers’ access to services easier and faster. Among them there are – MyEnel Mobile App, which acts as a self-care tool, allowing the customers to send their index, see their due payments, access their bills history, pay their invoice directly from their mobile phone, submit requests to supplier, obtain information online and with the electronic invoice Enel’s customers have the guarantee that they receive the invoice in due time.



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