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September 27, 2021

Martin Schulz will take the position of the CEO of Mercedes-Benz Romania from his predecessor, Philipp Hagenburger

Martin Schulz (45 years old), who currently is the Head of Product & Marketing of Mercedes-Benz Korea, will take the position of the CEO of Mercedes-Benz Romania from his predecessor Philipp Hagenburger (photo R), starting from June 1, 2019.

From May 1, 2019, Philipp Hagenburger (54 years old) is part of the Daimler South East Asia Pte. Ltd, as CEO, after he has successfully managed the activities of the Passenger Cars Division and led Mercedes-Benz Romania for three years.

Martin Schulz has joined the Mercedes-Benz team 20 years ago, and his professional career included attributions in several countries. In the recent years, he was in charge with the Sales & Marketing activities in Vietnam and Thailand, and starting from 2016, he was the Head of Product & Marketing, Mercedes-Benz Korea.

“I am more than glad to welcome Martin Schulz at the leadership of Mercedes-Benz Romania, and I am sure that his complex know-how will have an essential contribution in reaching new successful steps on the market”, stated Matthias Lührs, Head of Region Overseas Mercedes-Benz Cars. “Philipp’s wide experience and his leadership skills had a highly important role in building an impressive heritage for the company in Romania. I am grateful to him for his proven commitment and performance, and I am sure his collaborative approach will bring successful results in Singapore and Southeast Asia”, Matthias Lührs added.

“I am very excited to join the Mercedes-Benz Romania team, and to continue, together with you, to strengthen Mercedes-Benz’s position on the market and to continue the exceptional work with which we accustomed our customers and partners. Our product portfolio and innovative services offers us the best prerequisites in establishing a solid foundation for the mobility of the future, as well as maintaining the highest quality standards for the Romanian customers”, Martin Schulz stated.

After he started his career in Daimler’s retail network, in 1999, Philipp Hagenburger’s professional development included remarkable positions, such as: Head of Customer Services in Augsburg (Germany, 2004) and Romania (2009), CEO and President of Mercedes-Benz Egypt (2012-2016), then CEO and President of Mercedes-Benz Romania, starting from 2016.

“To me, these three years meant significant professional and personal achievements. 2018 was the sixth year in a row in which Mercedes-Benz was the leader on the Romanian premium vehicles segment. I am grateful to the professional team with which I worked, whose determination and involvement contributed to reach a market share of 44.3% in the main Passenger Cars premium segment, in the previous year. I am eager to see the new challenges and I wish Martin to have good luck in his new role”, Philipp Hagenburger stated.

“Martin Schulz has significantly contributed in building the successful story of Mercedes-Benz Korea in the recent years, and now he will continue to strengthen the position of Mercedes-Benz in Romania, starting from June, 2019”, reads a press release.


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