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May 6, 2021

Filippo Petz, Director of Bucharest office of the Italian Trade Agency (ICE): The Italian National Day, an occasion to celebrate the bridge between Romania and Italy

Since 1969, The Italian Trade Agency – accredited as the Italian Embassy Section for the Promotion of Trade – is continuously servicing Italian SME’s to let them reach Romania. There are many opportunities for Italian companies in Romania: as a public institution, the Italian Trade Agency is dedicated to the promotion and development of our Italian SME’s trade, by offering a series of services. The Office collects information on trade opportunities by continuously monitoring the market, trade flows and investments. The services offered by ICE-Agenzia range from competitor analysis to verifying the degree of market potential, and up to the global assessment of the business environment, the legislative and technical framework in which the Italian companies may work. These services can be divided into four typologies: market analyses, identifying partners, promoting companies and operative assistance on site. Through international fairs, missions, congresses, B2B seminars and other initiatives that are part of the public Promotional Programme, ICE-Agenzia supports the internationalisation and the consolidation of the companies position.

Romania is registering a significant economic growth, has qualified labour force and a fiscal system that rewards initiative. Each year the Italian Trade Agency in Bucharest is receiving hundreds of requests of assistance from Italian companies, but also from Romanian companies interested into establishing profitable business relations. It’s not simple to tap into new markets, particularly for small and medium enterprises, and we offer our clients customised services precisely to support their gradual integration in the new international context.

Italian entrepreneurs were among the first to capitalise on the opportunities offered by Romania after the revolutionary movement three decades ago, when the country opened up to market economy, and they continue to believe in Romania over the years. Since then, our presence has consolidated and diversified, currently covering the entire territory. Today, our companies enthusiastically get involved in the new economic scenario in which the links between our countries are ever stronger, from the standpoint of both the Italian presence – so important in Romania – and of the presence of such a large Romanian community in the Italian Peninsula.

For a long time, Romania has been one of Italy’s main economic partners.

– Year after year, Italy is the first investing country in Romania as per the number of registered companies, ranking fifth as foreign registered capital;

– The number of new companies established by Italians in Romania keeps growing steadly: January to April this year, 473 new companies have been registered, totaling almost 1 million Euro of investments;

– Our countries are maintaining a well balanced commercial relationship, being import and export virtually equal and totaling up to more than 10% of Romania overall trade balance.

– If we consider Italian FDI to Romania, Italy reached 4.7 billion Euro, year 2017, taking the fourth position among foreign investing countries, according to data by Romanian National Bank, with a share of 6.2%.

Every year, the Italian Trade Agency in Bucharest celebrates the Day of the Republic with a special programme of events: the Italian Festival, under the patronage of the Italian Embassy. The Italian Festival is dedicated to Romanians: our friends will have the possibility to join our events and to discover and appreciate the Made in Italy of design, fine food, fashion, and culture. I invite our Romanian friends to get a full Italian experience during our Festival, taking part to a wide range of events in the most important Italian restaurants in Bucharest, renowned fashion stores and furniture showrooms.

During this period we also organize events dedicated to professionals, such as the ‘Italian Wine & Food Day’, a presentation of Italian wines and food products – now at its 6th edition – as well as the 4th edition of the ‘Italian Beauty and Care Day,’ dedicated to beauty and personal care products. New entry this year a focus on the construction & restauration sector, a follow up to a market prospection we made last year when more than 50 Italian companies went here to Bucharest for an on site training.

Romanians already know that ‘Made in Italy’ is synonymous with quality; we plan to ensure the continuity of their perception and to contribute to transforming Made in Italy, more and more, into a daily habit for them: that is why the motto of the Italian Festival is “We bring Italy close to you”. To find out more details, please visit: www.festivalitalian.ro.


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