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March 31, 2023

CreateAthon® Romania – How well can you create within 24 hours? A marathon of pro-bono communication services for NGOs

This year, Romania is the only European country that organizes CreateAthon®, a 24-hour international pro-bono creative marathon, which aims at supporting non-profit organizations. CreateAthon® Romania will be attended by more than 60 volunteers, specialists in communication and advertising, who will offer for free their time and expertise to improve the image and communication strategy of 10 small NGOs in the country. The program is conducted by Centrul de Resurse in Comunicare (Communication Resources Center – e.n.), with the support provided by Kaufland Romania.

Enrollment started on June 6, for both the NGOs that can benefit from the free services and the volunteers who want to turn their creativity into good deeds. To be eligible, NGOs must have had an annual budget in 2018 under EUR 100,000 and conduct programs with direct beneficiaries in health, education, social, sports, culture, healthy living or environment fields. The program’s regulation and the on-line registration form are available at www.createathon.ro. The deadline for filing the form is June 30, 2019.

“We support CreateAthon® because we want to provide NGOs not only with funding programs to implement their projects, but also know-how transfer for the development of their communication strategy and organizational culture, which are key elements to ensure sustainability. After many years of collaboration with the Romanian non-profit sector, we found this need of NGOs to learn how to promote themselves in a coherent and constant way. And since we want to implement this program where it is most needed, we urge small NGOs and those NGOs who develop programs in the rural areas, to apply to it”, says Katharina Scheidereiter, CSR Manager Kaufland Romania.

On October 25, 2019, at a 24-hour event, the 10 selected NGOs will receive, from the teams of specialized volunteers, professional creative services, including website design, online and offline promotional materials, fundraising strategy and campaigns or other services that NGOs need.

CreateAthon® is an international event developed in the United States of America. Since 1998 until today, the event has grown; there are more than 100 agencies, educational institutions or professional organizations in the United States and Canada who annually organize this creative marathon to support the community.

“We are very happy to welcome Romania in our big family! The pro-bono service movement is definitely growing in Europe. We are glad to see that marketing and communication professionals gather their knowledge to bring these qualified volunteering services to the Romanian NGOs. We know, from our experience, that the results of the work performed at CreateAthon® will change both the loves of the organizatons receiving these pro-bono services and the ones of the volunteers who will offer their time, talent and hearts in this marathon. We are eager to see the good that goes towards them!”, stated Teresa Coles, co-founder of CreateAthon® USA.

By now, CreateAthon® has supported more than 1,300 NGOs in the USA, Canada and Puerto Rico, providing over 3,500 communication and marketing projects.

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