This autumn, Danone continues the next phase of its social-economic project “A chance for your family”, which comprises initiatives concerning the environmental and sustainable development area. Thus, 8,000 poplar saplings will be planted in Zimnicea, out of the 15,000 ones planned until the end of 2020. According to a press release, the planting activity was started by the Danone employees who, together with friend communities, planted the first 200 saplings in Zimnicea.
“<<A chance for your family>> is both a social and economic project. Apart from the stable and trustworthy partnership Danone has with over 140 families in Zimnicea that provide high quality milk according to European standards, the project comprises an ecological and regenerative agriculture component. Thus, activities such as crop rotation or stable waste processing or, in this case, tree-planting activities that have a positive impact on the carbon footprint, are conducted”, said Eduard Jerca, Milk Procurement Manager at Danone Romania.
The project called “A chance for your family”, started by Danone in 2012 and implemented together with its partners, Open Fields and Polaris, helps communities in disadvantaged area to develop as high quality milk producers. More than EUR 4 million was invested in the development of this project and the direct beneficiaries are more than 140 families from Zimnicea that provide high quality milk for yoghurt production at the Danone factory in Bucharest.
“A chance for your family” will also continue over the next years, thus becoming an innovative social solution for disadvantaged communities from small rural and urban areas.