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P&G Romania, 25 years of sustainable innovation

Procter&Gamble company celebrates 25 years of presence in Romania, through the trusted brands which make day to day life better for Romanian consumers. The moment was marked by a special event, organized by The Operetta and Musical Theater “Ion Dacian”, to which representatives of authorities, partners and employees have participated.

From its first steps in this country, in 1994, when the first office was opened in Bucharest, P&G has been a constant part of Romanians’ lives, through renowned brands like Pampers, Ariel, H&S and Lenor. Presently, P&G team consists of over 750 employees in Romania, in the head office in Bucharest, at a top of the line factory in Urlați, Prahova county, but also in the Global Customer Service Center, offering support for 66 P&G organizations in 15 different languages.

“We are proud that Romania plays an important role on the global map of our company. Not only have we created hundreds of jobs, but we have also introduced a large portfolio of innovative products, of which at least one can be found in 9 out of 10 Romanian households. Brands that use the power of technology and science in order to exceed the expectations, while also transforming the people on responsible consumers by promoting sustainable consumption models”, said Antoine Brun, Vicepresident of Procter & Gamble for South-East Europe.

Starting with 2010, Romania hosts at Urlați, Prahova, one of the most advanced P&G factories in the world from a technological and environmental point of view. This factory for hair care products serves over 1 billion consumers in more than 40 markets in Europe, Turkey, Israel, Central Asia and the Caucasus. Moreover, it is renowned for the fact that it has significantly reduced its footprint over the environment, having zero waste resulted from operations in the garbage dumps, maximizing the energy efficiency and reducing water consumption.  Furthermore, a wide network of local suppliers in the region is sustained by the factory’s operations. For example, the packaging comes 100% from Romania. The Procter & Gamble investment in Urlați attracted other investors in town and nearby (Ploiești City), thus multiplying the positive impact over the local community.

This year, P&G took another significant step on the Romanian market. Recently, we announced an important investment – the development of a new factory in Urlați, in which P&G shall manufacture liquid detergent capsules (PODS), one of the best P&G innovations in the field of fabric maintenance. The attractive profile of Romania, the company’s market success and, especially, the high quality of the people working here have made this investment possible, added Antoine Brun.

Next to the sustainable innovation and the development of a product portfolio of the highest quality, Procter & Gamble undertook an important commitment to community development. Starting from the premise that no business can prosper in communities with difficulties, the company chose to involve itself, offering financial support or products in case of natural disasters, supporting medical care and child education or improving the living conditions for those who were less fortunate. This things were possible also due to the strong partnerships signed with the local NGOs, like Act For Tomorrow, Habitat for Humanity, Romanian Red Cross or Teach For Romania, these being just a few recent examples.

The company’s achievements in the last two and a half decades were possible thanks to the team of professionals, which served as a basis for success. Procter & Gamble strategy in the field of human resources is to nurture the best talents in Romania, people who have been pioneers and continue to lead FMCG’s industrial development in the country. The promise made to any member of the team is the responsibility undertaken from the very first day: the opportunity to develop their knowledge and abilities, and promoting the balance between work and personal life.

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