A review of ten years of existence on the Romanian market, 65 million euros sales
Creaton, German leader in the production of ceramic tiles, part of the ETEX Group, reports sales of 65 million euro and a 22% market share in ten years of presence in Romania.
Second place in sales within the CEE
The presence of Creaton in Bulgaria and Moldova is managed from Romania, and, out of the 9.7 million euro turnover in the region, 90% of sales were generated in Romania in 2019.
“This figure indicates that Romania is on the second place in sales in South-East Europe, close to Hungary. For South-East Europe we are talking about a 37,5 million euro turnover in 2019”, states Mr Manuel Buturugă, Sales Director, Creaton South East Europe.
In ten years presence on the Romanian market, a number of benchmark projects have been carried out, such as the roof of the church in the ensemble of the “Happy Cemetery” museum in Săpânța, the roof of the Vulturul Negru palace in Oradea – the most important secession style monument in the city, or the Military Hospital of Timișoara.
“The sales we had in Transylvania represent 60% of the total sales in Romania, but there is an increase in demand outside the Carpathian arch that only 6 years ago represented 15% of the total sales in Romania. The average investment for a project is 3000 – 4000 euros, for a roof coating with a surface of 200 sqm. These costs include the accessories that ensure extra performance for the coating system – the anticondensation membrane, the ceramic ventilation elements or the safety systems for the roof”, adds Mr Manuel Buturugă, Sales Director, Creaton South East Europe.
For the next years Creaton forecasts a moderate 5-6% growth of the market of ceramic and concrete coatings in Romania.
“For the years to come we aim to enhance the market share and increase the production capacities of the factories in Hungary, Germany and Poland. We also estimate a sharp increase in the demand for tiles and flat interlocking tile models, which will be the main factors in boosting our sales” states Mr Manuel Buturugă.
50 year warranty for the products
Investing in advanced production technologies, such as the Keralis technology for the manufacture of ceramic tiles, allows the creation of unique models on the market, which have superior characteristics in terms of strength. The solid material, the baking temperature, higher than 1000 ºC, and the surface treatment technique, provide the Creaton ceramic tiles with extremely low water absorption and thus increased resistance to weathering, and to the frost usually affecting common types of tiles.
“The characteristics of the raw materials and the refined manufacturing technology ensure the beauty of tiles’ surface, the naturalness of the products and the possibility to customize the products for the specific arhitecture of the construction. Whether it’s natural smooth tiles, or treated surfaces, they all have unique forms”, explains Mr Manuel Buturugă.
The coatings division of the Etex group, which includes Creaton, has production factories in 18 countries in South America, Africa and Europe, and at the end of 2019 made sales of 840 million euros, going up by 3.2% as compared to 2018.