Visa joins the “Support Small Businesses” campaign initiated by Beans & Dots Specialty Coffee Shop and the Romanian start-up Ialoc.ro, with a contribution of 250,000 Lei, as many small and medium-sized companies are severely impacted financially after being compelled to stop or reduce their activity due to the coronavirus pandemic.
Romanians who own a Visa card can support small businesses, like their favorite restaurant or café, the barber’s shop or gym they usually go to, by paying in advance on the platform https://cadou.ialoc.ro/ for vouchers representing products or services they will benefit from after the restriction period ends.
Visa supplements with 25 lei the value of each voucher worth at least 100 lei, purchased online with the Visa card between May 11 and July 31, 2020. The amount added by Visa represents a double benefit: the customer receives additional products or services in value of 25 lei, and the merchant reports increased revenues by 25 lei for each voucher of minimum 100 lei.
More than 165 small businesses are participating at the campaign and their number is constantly growing as more and more local businesses register on the platform. Among them are restaurants, cafés, professional laundries, shops or salons whose services and products cannot be delivered by courier or which are not indispensable.
“Small businesses that are the foundation of the local economy in any country now need all our support to survive. Any help matters and anyone can get involved, by paying online with the card a voucher through which they can later enjoy either a culinary experience, the daily coffee or other similar goods and services”, said Elena Ungureanu (photo) , Country Manager Romania, Visa.
“On March 14, I wrote a post on the Beans & Dots Facebook page. I wrote it thinking about what was lying ahead of us and a few other small businesses that are friends of us in the difficult period to come. Through our message, we urged the communities around every small business that has been closed to buy gift vouchers to be used after the crisis. I ended my message with a hashtag: #sustinemafacerilemici. Overnight our message reached over 250,000 people, including friends from ialoc.ro. That’s how a beautiful campaign and partnership started, and our combined communication efforts have so far brought to the platform over 165 small businesses that sell their gift vouchers to their communities. We are very pleased that Visa has decided to join our initiative and contribute to its development for the benefit of both businesses and their customers”, Anca Ungureanu, co-founder of Beans & Dots Specialty Coffee Shop.
“Gift Card is the way we chose to support companies during this difficult time. The public was very receptive and understood how fragile the ecosystem of a small business is, on which both suppliers and employees rely on. We are very happy with this partnership with Visa – increasing the visibility of the #sustinemafacerilemici campaign and the donated amounts of money will make the difference for these companies that are trying hard to survive”, Cosmin Măgureanu, CEO of Ialoc.ro said.
The validity period of the voucher is of 12 months, and consumers can choose to make one or more purchases to benefit from the full value of the voucher.