Donalam steel mill located in Calarasi, Bucharest, part of the Italian group Beltrame, has completed the 4 million euros investment in a special steel bar treatment equipment. This will allow the company to offer steel bar products with increased added-value (through treatment and finishing) and focus on customized orders. The new equipment was financed through company’s cash flow.
“Our industry is highly competitive, therefore we need to continuously invest in high-performance equipment to keep the high technical and production standards. This will ultimately lead to an optimization of the manufacturing process and increased confidence from our customers. Through our focus on the finishing and heating treatment of steel we will be able to provide customized added-value products that will meet the increasing demand for quality, flexibility, and durability. We have also planned other ambitious investments for the coming years, which will contribute to our further development and market share”, said Carlo Beltrame, CEO of Donalam Calarasi.
The new business strategy, resulted from a joint venture with the German group GMH, is to import the raw material from Germany, and carry out the hot rolling and finishing processes in Călărași, Romania. This will allow the development of high – quality products, targeting also industry sectors with very high standards. In the medium term, the goal is to qualify for the IATF16949 standard in the automotive industry and to develop our products on this market.
Donalam had a turnover of 78 million euros and a sales level of 106,000 tons in 2019. Given the volatility of the international metallurgical market, the company’s target for 2020 is to maintain its market share in Europe by identifying new business niches. The company currently employs approximately 270 employees.
The company is dedicated to sustainable development, an objective for which it has budgeted an extensive investment plan in 2020 to ensure emissions reduction and manufacturing with a minimum carbon footprint.
Donalam produces hot rolled steel in round profiles, with diameters between 80-320 mm, being the only steel mill in Romania specialized on this type of product. These profiles are used in industries such as oil & gas, agricultural machinery and equipment, large mechanical equipment and hydraulic equipment. Through commercial partnerships with leading companies from Germany (GMH) and Austria (Voestalpine), Donalam’s products are distributed throughout most of Europe.