According to “Telco usage & attitudes during Covid19” survey*, carried out by ISRA Centre for Telekom Romania during 8-12 May, on a national representative sample of 1010 users of telecom services, 89% of the respondents always look for a price as low as possible when it comes to picking the telecommunications services.
The survey also revealed that 82% of the respondents prefer to buy products and services under renowned brands and 91% indicated they would try a new brand which they haven’t used, if there’s a very appealing offer at stake. Finally, and the most important result of the survey, 92% said they would like to save more on their telecommunications bills.
These findings, but not only, triggered Telekom Romania to explore new directions for the products and services offered, in line with the promised adopted in the first days of the circulation restrictions and social distancing: “Keeping Romania connected”, but with a twist into smart saving to align to the new economic and social context.
In this respect, Telekom announced the launching the TELEKONOMY platform – CUT ONLY THE COSTS, NOT THE BENEFITS, which includes smart offers for quality products and services that meet the consumption needs of Romanians.
In addition, Telekom’s ambition is to help Romanians save not only in the field of telecommunications, so the Telekonomy Show will bring them weekly concrete examples from other fields, about how they can cut costs, but not the benefits. The show will be launched in the next period on Telekom’s website and will be communicated on the company’s Social Media channels. Last but not least, Telekom has prepared for the Romanians a three-hour online festival – Telekonomy Summer Fest, a new premiere among telecommunications operators, through which it will continue to offer entertainment moments directly in their homes. The festival was broadcast live on Telekom Romania’s Facebook page on June 4, 2020, and included cooking, fashion, beauty, stand-up and concert moments, with concrete tips on how to save money in a smart way.
“We all witnessed the development of the situation following the lockdown and the authorities’ announcements about the economy and jobs and we believe that Romanians adapt their spending habits to cope with the new socio-economic conditions. As a responsible company, after keeping Romania connected, we adopted the Telekonomy platform and this integrated approach, show and festival, for helping the consumers save on their bills while keeping the benefits. This is not sparing small change, but rather an example that everybody can save in a smart way without depriving themselves from the small pleasures of life. Telekom Romania believes it is the time to adopt good financial habits and in the same time services matching the needs of the Romanians”, said Andreas Elsner, Commercial Executive Director, Residential Segment, Telekom Romania.