The third edition of the Diversity Brand Summit, which opened with 2 days of digital events with the theme “Welcome to the new era. Diversity & Inclusion: General Conditions post-Covid-19,” awarded the two brands perceived as the most inclusive due to their real engagement: IKEA Italy, “overall” winner for the in-store and communication anti-discrimination campaign “Do it at home” and Huawei, the digital category winner for “Storysign,” the first application that translates selected literature books into sign language in real time.
The two brands were selected winners after confronting the results of a web survey with the evaluations made by the Scientific Committee.
Diversity Brand Summit, organized and promoted by the non-profit Diversity, founded by Francesca Vecchioni, and the strategic consulting company Focus MGMT, realized in collaboration with the European Commission under the patronage of Milan City Hall, led by Debora Villa and organized for the first time in digital format thanks to the collaboration with Rödl & Partner and Extra.it, brought together for the third consecutive year the most inclusive brands identified by Diversity Brand Index 2019, a research project designed to measure the capacity of brands to effectively develop a culture oriented towards Diversity & Inclusion through their initiatives and activities in Italy.
by Silvia de Mari