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May 14, 2021

Telekom Romania’s MyAccount mobile application doubled utilization in the second quarter of the year

  • 77% increase in Telekom MyAccount management application installations in Q2 2020 yoy.
  • 5 times active users increase in the application and double new accounts number.
  • Doubling the number of Telekom Romania customers who opted for the electronic invoice in Q2.

Telekom Romania registered a 77% increase in the number of installations of the MyAccount management application in the second quarter of this year, compared to Q1 2020. Telekom customers downloaded the mobile application, both on mobile devices with Android operating system, and iOS, to manage their telecommunications services online, a press releasa issued by the company informs.

This result was driven by the global trend of migration of customer interactions in the digital area, in the context of Covid-19, and by the implementation of new features in the MyAccount Telekom application, plus by multiple education campaigns. Customers were encouraged to opt for online management of services, safely, from their own homes. The process of activating the account is easy. With just seven clicks, they can create a personalized account, in which they can view their invoices and services, change their account limits, or pay the invoice.

As a result of the education efforts, Telekom Romania’s users have understood that the online operations are carried out in easy, fast and safe conditions. Thus, within the application:

  • the number of electronic payments doubled in the second quarter of 2020 yoy;
  • the number of active users increased 2.5 times;
  • the number of new accounts doubled compared to the same period last year.

At the same time, the application enjoys the appreciation of users in Google Play and App Store. MyAccount Telekom has the highest rating (4.7 out of 5) among mobile applications of similar utilities providers. More than 80% of them awarded 5-star reviews in the second quarter of this year, valuing the new features, including payment delay and confirmation of payment.

“The process of digitization and simplification, which we started almost 3 years ago at the company level, is more relevant than ever in the context of the Covid-19 pandemic. The health of our customers, the safety and quality of online operations were priorities for us during this difficult period, so we adjusted and simplified the interaction with the products and services we offer. We have brought new features to the MyAccount mobile application and encouraged and educated customers to use digital service management with priority. The use of the MyAccount application by a growing number of customers, as well as the feedback received in the application stores show us that we have the right strategy to digitize and simplify the process of interaction with Telekom products and services. We will continue to bring new improvements to the application, both as part of this strategy, but also based on suggestions and feedback, which we appreciate and take into consideration each time we create a new feature”, said Gabriel TRĂISTARU, Director of the Digitization Division, Telekom Romania.

With the MyAccount mobile application, customers can enjoy all their services in one place, such as: service plan renewal, activation and payment of electronic invoice, activation and deactivation of roaming or extra options, restriction of the phone number, in case of phone loss, PUK code recovering, resolving any malfunction and complaints.

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