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April 22, 2021

Bonami – 4 years in Romania and ambitious expansion plans

2020 brought to the online store focused on the sale of home & deco products, the forecasted growth. Initially, in the first quarter, there was a slowdown in sales, due to the onset of the pandemic, but in the following months, the sales picked-up, with periods when growth exceeded the initial plan, both on the Romanian market and in the other markets where Bonami is present, namely the Czech Republic, Slovakia, Poland and Hungary.

Regarding the forecast for 2021, an increase of 35% is expected. “We expect a turnover of 100 million euros, of which 13 million on the Romanian market,” said Pavel Vopařil, CEO of Bonami.

Despite the pandemic, the company has already opened its first two physical stores in Prague, and the network will expand rapidly this year beyond the Czech Republic, in the main cities of the countries where Bonami is present, and in the future in Bucharest too.

“For the next period, the priority is to open as soon as possible a wide network of stores, which also serve as showrooms and as order pick-up points, first in Slovakia and Hungary, followed by Romania and Poland. It is a much more pleasant and convenient way for our customers to pick up their small and medium-sized products. These locations are also an opportunity to see different collections, to receive design advice, to study textile samples, and, last but not least, to return orders or use the warranty period, ” said Pavel Vopařil. Bonami wants to open 6 more stores by the end of the year, and 20 the following year.

The plan is supported by both the number of visits and orders registered in stores, which followed the anticipated growth trend, and the positive reactions of customers who visit the stores and trust the advice offered by Bonami specialists.

In addition to these services, the company has inaugurated its own transport network, dedicated especially to large pieces of furniture. Launched in spring, the service proved to be a real success from the first months of operation, and was rapidly expanded, with deliveries now being made in Prague, Bratislava and Budapest, and in the near future in Bucharest.

The Bonami application has enjoyed optimizations this year, with new features being added to improve the shopping experience. It still generates 8% of the total orders.

On the occasion of the 4th anniversary on the Romanian market, Bonami offers its customers a 15% discount on any product, between September 30 and October 4. The company also organizes two contests on its social media channels, which offer vouchers with a total value of 800 lei, a press release issued by the company informs.

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