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September 28, 2021

Bonami, a special holiday campaign

Bonami, the online store with furniture and decorations, has launched the special campaign for the Holidays “A Christmas that is only yours” and expects sales to increase by 60%, for the Holidays season compared to last year, namely 30 million euros, from which 3 million euros represents the expected figure for the Romanian market.

Pavel Vopařil Bonami CEO, stated: “Considering the entire autumn-winter season, which includes both the Christmas holidays and special events, such as Black Friday or Cyber ​​Monday, the Romanian market represents for us 15% of the total sales. That’s why we have prepared thoroughly, with an important stock. We currently have 400,000 products, and the number will increase to 500,000 during the holidays. The selection also includes 500 decorative objects specially chosen for the festive season.

This year, the company considered the completely exceptional context in which the holiday season will take place. “We expect a significant increase in the number of customers who buy online, for the first time. The vast majority is aimed at top players, and Bonami certainly falls into this category. That is why we are very optimistic about this season. ” Vopařil added.

Preparations, both in terms of logistics and marketing, began in July, when the communication strategy and content of the campaigns were decided. The stock for holiday decorations is expected to be sold out by the end of the season.

Bonami is close to its customers, no matter their plans for the holidays, as everyone spends Christmas in a personal and unique way: some people are alone, others are surrounded by friends and family, or, on the contrary, for various reasons, they do not celebrate at all. It is an opportunity to buy gifts, spend more time with family, an opportunity for relaxation and travel or the most stressful time of the year.

Pavel Vopařil stated: “This year we have chosen to look at Christmas from a different angle. The festive season is a time when people feel under pressure, both financially and in terms of time or career. We wanted to be with them, especially under the current situation. Our message is that you may not have the perfect Christmas tree, you may even buy the first Christmas present for yourself, it’s okay if Santa Claus comes earlier or if you opt for a non-traditional feast, because it’s your Christmas and it will be wonderful just like that, how you choose it to be. It is In this context that the slogans that Bonami uses in its special Holidays campaigns were created: And what if the first gift you choose is for you? And what if Santa comes earlier?

Contrary to the traditional trends, to constantly push customers to buy as much as possible during the Holidays season, Bonami offers them another approach: to enjoy inspirational campaigns that give them creative ideas to spend Christmas the way they want, this is the true magic of Christmas. Between October 1 and December 20, Bonami runs the Christmas promotion, through which every leu spent will be returned as a credit from December 24. The credits are valid until December 31st.

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