Undelucram.ro, the largest online community that provides reviews about employers, information about salaries, or the work environment in companies, recruited Andra Pintican as Chief Marketing Director (CMO). She is a specialist with 13 years of experience in recruitment and she started her mandate at Undelucram.ro in early October.
Andra Pintican (33 years old) has 13 years of experience as a recruiter – over the years she has worked for companies in the financial field, facility management, shipping, recruitment, proptech, entertainment. This year, the manager founded the HR School – a community that offers free access to HR classes to students and helps HR professionals become trusted business advisors. Also, for over eight years, Andra has been delivering pro-bono professional counseling for high school and university students.
“I have been witnessing the evolution of the labor market for over ten years and I believe that now, more than ever, candidates and employees want to express their professional standards. I have always admired the fact that Undelucram.ro has created a space where these professional expectations can be effectively communicated to employers. In the HR field, we always refer to a market of candidates or employers, depending on the trend. But, when I refer to Undelucram.ro, I feel that this division disappears and that we have a single labor market, ours, everyone! I want that as many employees and employers to have this feeling and I will make sure that our mission will be visible through all the projects we develop”, said Andra Pintican, Chief Marketing Director of Undelucram.ro.
Objectives: increase brand awareness, market share and customer engagement
The objectives of the new CMO include increasing brand awareness and trust in it, growing market share, customer engagement, and creating new partnerships. Thus, among the initiatives that Undelucram.ro has planned for 2021 are professional counseling programs for students, supporting existing retraining programs on the market, non-formal education for HR people (online and offline events, creating a collaborative learning community).
The recruitment of Andra Pintican comes in a moment when the company’s management wants to become the most relevant and transparent information platform about the labor market in Romania and in the region. Undelucram.ro has also activity in Greece, Hungary, the Czech Republic, the Republic of Moldova, Bulgaria, Ukraine, and Poland. Currently, the platform has over 650,000 registered users in Romania and regionally.
“Andra was a natural choice because she comes with a perspective from all angles of the business. His experience in the area of professional counseling brought her a wide understanding of the candidate’s needs, and her experience in various HR positions offered her a deep understanding of business and human capital. We all felt it was time to allocate more resources to our brand image and strategy in order to sustain this stage of growth so that we have a sustainable development. We wanted a person dedicated to the development of the Undelucram.ro brand, a person who fully understands our mission”, explained Costin Tudor, founder and CEO of Undelucram.ro.