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August 3, 2021

Jim Beam celebrates 225 year from the opening of the distillery, providing bourbon lovers with a memorable experience

Jim Beam, the best-selling bourbon in the world, part of the extended portfolio of the Alexandrion Group, celebrates 225 years from the opening of the distillery from Clermont- Kentucky (USA), through an authentic campaign. The campaign honours the success and milestones of Jim Beam’s history, communicating at the same time the brand’s vision for the next years, through a powerful and enthusiastic message: “After 225 years you would think we would look at our past. No, we are looking at our future. Where we are innovating every day to raise Jim Beam for 225 years to come.”


To celebrate this event, Jim Beam is showing gratitude to bourbon lovers, by providing them with a special experience within the campaign “My Beam label!”. Those who always enjoy a glass of bourbon can give themselves a special present or surprise the dear ones with an amazing gift, by accessing https://mylabel.jimbeam.com/ro where they can personalise their Jim Beam label with the desired photos and pictures. The campaign is ongoing between October 20th-December 31st.

 “As representatives of Jim Beam brand in Romania, we wish to mark this unique moment in the history of Jim Beam – 225 years from the opening of the distillery in Kentucky-  by creating a memorable experience for all those who love this elegant and refined bourbon. The accelerated expansion of the best-selling bourbon at global level- Jim Beam – is due to the appreciation at wider and wider scale of the production process, with a tradition spanning seven generations, as well as of the values that define the brand,  synthesized in the slogan <<Come as a friend, leave as family>>. Through this extensive campaign ,,My Beam label!’’, we offer the consumers the opportunity to identify themselves even more with the Jim Beam brand, by experiencing an outstanding feeling of joy and gratitude, with value in the future as well’’ said Marinela Popescu, marketing director, Alexandrion Group.

Watch the campaign video!



To bring joy to big or small celebrations, personalise your Jim Beam label!


You can personalise your Jim Beam label very easily, by following the steps bellow.


Step 1: Buy a bottle of Jim Beam White with a promotional label! You can find it in the online and offline shops, as well as on iconicdrinks.shop, part of the Alexandrion Group.

Step 2: Access https://mylabel.jimbeam.com/ro and type the promotional code on the neck-hanger.

Step 3: Select the relevant dimension of the bottle for which you want to receive a label, the Jim Beam White bottle that you purchased: 0.7 L / 1 L.

Step 4: Upload the picture, type the name and choose the message you would like to be displayed on the label.

Step 5: Type the address to which you would like the personalised label to be delivered.

After taking these steps the personalised label will be delivered to you by courier and you will then be able to stick it to your bottle.


About Beam Suntory:


Beam Suntory is one of the biggest spirits producers at international level. Beam Suntory brands have been bringing people together and given flavour to celebrations and joyful moments, for over 200 years. Beam Suntory portfolio includes spirits from all the categories: whiskey, vodka, rom, tequilla, gin, liqueurs, as well as RTD (ready-to-drink) drinks. Jim Beam, the flagship brand of Beam Suntory, was first produced in 1795, by farmer Jackob Beam, at the distillery from Clermont- Kentucky (USA), and has become, over the years, one of the most liked bourbon brands worldwide. In 2014 Suntory Holdings acquired the company Jim Beam and the company Beam Suntory was created, following the merger. Alexandrion Group is distributor to Romania for 6 of the most important Beam Suntory brands: Jim Beam (bourbon), Teachers (whiskey), Laphroaig (whiskey), Auchentoshan (whiskey), Courvoisier (brand) and Larios (gin).


About Alexandrion Group:


Alexandrion Group is leader in the production and distribution of wines and spirits in Romania and the only single malt producer in the country. The Group is made up of Alexandrion Distilleries and SABER 1789 Distilleries, which together have a history of over 200 years in the local spirits industry and have created some of the most powerful brands in Romania, recognized both nationally and internationally for their quality and refinement. The portfolio of own products includes traditional Romanian drinks and international products. Alexandrion 5 * and 7 *, the famous Brâncoveanu XO, VS and VSOP vinars, the SABER Elyzia fruit liqueur, the Zolmyr fruit distillate, Kreskova Vodka as well as other products that ensured the Group the position of leader of spirits and traditional drinks market in Romania. Starting with 2018, the Group expanded its activity by completing its portfolio with award-winning, still and sparkling wines under the name THE ICONIC ESTATE.

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