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January 22, 2021
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Designer Karim Rashid signs the DALET Color sanitary ware collection from Delta Studio’s portfolio

The investment in this new collection exceeds 50,000 euro, an amount that is added to the total investments of 2.5 million euro in the development of the DALET brand

 DALET, a Romanian brand of sanitary ware and bathroom furniture in the portfolio of Delta Studio and destined to the smart luxury segment, launched DALET Color, an exclusive collection signed by Karim Rashid, one of the most famous contemporary international designers.

It is for the first time when the famous designer Karim Rashid signs a collection of sanitary ware produced by a Romanian brand “, said Dragoș Bonea, owner of the interior design provider Delta Studio, its portfolio including the DALET brand. “The collaboration between Karim Rashid and the DALET brand is a result of our permanent care for innovation and creativity and consists of the design and selection of colors for the products in the DALET Color by Karim collection for bathroom design. This collaboration represents a recognition of the DALET products` quality and a process of bringing in Romanians` homes the latest trends and innovations in the industry, cultivating their taste for beauty.”

Craftsman of color and fluid shapes, Karim Rashid offers a vibrant touch to the DALET sanitary ware collection and signs the design of the washbasins, along with the selection of over 15 color tones for washbasins and bathtubs. Intense ocher, temperate green, powder pink are among the sophisticated shades proposed by the designer for the DALET Color portfolio. The new collection allows both the creation of minimalist environments and the use of these sanitary objects in the arrangement of classically designed bathrooms, bringing them to the contemporary.

“Many of us grew up in homes with bathrooms as common as possible, equipped with white sanitary ware. With the launch of the DALET brand, we set out to transform this space by integrating designer products and design solutions signed by talented architects from Romania. We want the bathroom to be more than a space having only a functional role and that is why, for the range of colored sanitary ware, we chose Karim Rashid’s vision, which will bring color and style “, said Dragos Bonea.

The products are available online on the websites www.deltastudio.ro and www.dalet.ro or through the brand`s distributors network. Customers who want a unique arrangement can admire the new collection in Delta Studio`s showrooms, where they will receive extended services, ranging from consultancy for arranging and carrying out the project to transport, assembly, warranty and post-warranty.

The total investments in the development of the Dalet brand reached 2.5 million euro and were started four years ago, originating from Delta Studio’s experience in identifying modern trends in interior design. This amount includes the investment of 0.5 million euro in the development of an own bathroom furniture factory (Terramob – Piatra Neamț), as well as the financing of the stock of materials and finished products. Currently, the Dalet range includes 650 products.

Dalet brand`s objective is to develop a range of products that offer design and quality at high standards, at an affordable price for the medium segment of the Romanian market. The products in the Dalet range are 30% -50% cheaper compared to well-known international brands, are similar in terms of reliability and warranty, and are immediately available.

The main sales channels for Dalet products are Delta Studio and distributor network showrooms (41%), real estate developers (28%), Delta Studio online store and other platforms (21%) and the hospitality segment (4%). ).

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