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January 25, 2021
BUSINESS BUSINESS COMPANIES ECONOMY

VTEX and Product Lead partner up to improve conversion rates based on creative automation

VTEX joins Product Lead’s partnership program and will integrate the technology into its platform, aiming to offer its customers means of automating creatives based on ecommerce data and social content.

As the global pandemic radically shifts how goods are bought and sold, major global brands need to keep up the pace with consumer dialogue across channels, and they need to be able to rapidly experiment in the creative processes in order to continuously improve their conversion rates.

The technology integration aims to offer brands meaningful ways in which they can automate creatives, leveraging ecommerce assets, influencer generated content, and brand assets, in order to  generate more revenues.

Mihai Bocai, CEO, ProductLead (photo): “Brands need to develop digital assets 10 times faster with a 1/10 cost fraction in order to achieve faster time to market and a faster time to revenue. Competition is just around the corner, and the speed of experimenting is key for building purpose in the conversion funnel. We are building state-of-the-art technology that helps global brands spend smart dollars tomorrow.”

VTEX’s collaborative commerce platform uniquely integrates digital commerce, native marketplace and order management capabilities, and has seen 98% growth in adoption during the pandemic. The pandemic is challenging brands in unprecedented ways and VTEX is focused to help brands achieve rapid time-to-revenue.

Cristi Movila, Growth Leader – Eastern Europe, VTEX “You need to go beyond traditional eCommerce and drive incremental revenue through a network effect that produces exponential growth. Today’s challenges force brands to be able to act quickly to market opportunities and have at their fingertips a range of tools to assist them in this endeavour. Integration stays at the core of VTEX, and we will continue to forge strategic partnerships that ultimately drive value for our customers.”

The partnership will ensure Product Lead stays resolute in its mission to democratize access to content creation through social data analytics, automation, and integrations. By integrating its technology alongside Vtex, the world’s fastest-growing e-commerce platform, will surface unprecedented revenue growth opportunities for brands.

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