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November 30, 2021
BUSINESS BUSINESS COMPANIES ECONOMY

The Iconic Estate Cellar launches the campaign „Enjoy a different experience with every drop of wine!”

 Win one year’s salary and many other prizes!

The Iconic Estate Cellar, part of Alexandrion Group, brings the charm of the winter season, by delighting the customers before the winter holidays with the campaign „Enjoy a different experience with every drop of wine!”, that offers captivating prizes, to enjoy different experiences, the big prize being one year’s salary.

The Iconic Estate is inviting its customers again to delight their senses through the quality, taste and perfect balance between the flavours of The Iconic Estate wines, by rewarding with every consumption opportunity the possibility to win attractive prizes that meet the current needs.

The big prize, the medium net salary, for a year, brings the wanted confort that encourages living unforgetable experiences. Every week, the participants to the campaign have the opportunity to taste and find out the story of the the oldest sparking wine in Romania, Rhein Extra, appreciated also by the Royal House of Romania, by winning accommodation at the Rhein & CIE Cellars 1892, part of Alexandrion Group. The daily prize offered during the campaign, the bottles of Byzantium wine, challenges the winners to discover the new visual identity of the Byzantium range, to enjoy the distinctive flavours of these elegant and complex wines.

,, The Iconic Estate Cellar provides a rich portfolio of high quality wines, obtained from the most loved grape varieties, grown in Dealu Mare vineyards, as well as from the most famous international grape varieties. Every year, our wines, created with passion, are awarded in numerous national and international wine competitions and we are the first Romanian wine producer awarded with the great gold medal at the <<Concours Mondial de Bruxelles>>. The Iconic Estate also owns the Rhein & CIE 1892 Cellars, from Azuga, considered the oldest location in the country where the sparking wine Rhein Extra has been produced continuously according to a traditional recipe.

The national campaign Enjoy a different experience with every drop of wine!” provides our customers with the opportunity to enjoy The Iconic Estate wines, by creating a new opportunity to interact with the brand, which will definitely result into a memorable experience. The attractive prizes, part of our campaign will also contribute to the joyful moments spent with the dear ones.” said Marinela Popescu, marketing director of Alexandrion Group.

 

How can you win the prizes of the campaign Enjoy a different experience with every drop of wine!”

Between 01.12.2020-31.01.2021 buy every The Iconic Estate wine participating in the campaign (Rhein Extra, Millennium, Hyperion, Rhea, Theia, Kronos, Neptunus, Colina Piatra Alba, Byzantium, Floare de Luna, Floarea Soarelui, Prahova Valley, La Umbra, La Crama) from any physical or online store from Romania, send by SMS the date and number of the recipt/invoice to the number 3718 or register on the website www.castigacuTheIconicEstate.ro and you can win by draw lots one of the campaign’s prizes:

  • The big prize: One year’s salary;
  • Weekly prizes – accommodation at Rhein CIE Azuga Cellars and Pension;
  • Daily prizes – boxes with 6 bottles of Byzantium wine.

Find out more details about the campaign by accessing: https://castigacutheiconicestate.ro/#mecanism.

The Iconic Estate wines are available in the large retail chains, convenience stores, HoReCa locations, the online shops of the Alexandrion Group’s partners and on www.iconicdrinks.shop part of Alexandrion Group.

 

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