Reaching a $1 billion valuation to become a unicorn company is not easy for any business.
What is probably the starting point to reach this goal is adopting the culture specific to such businesses – dynamic, agile and innovative. TBI Bank already has such a culture and a mentality closer to fintechs than traditional banks, so it now introduces a mascot to reflect the spirit. Having all these characteristics and being fintech minded, Tibi, the unicorn mascot, will be featured in all communication with clients, partners and the general public, using a his unique, honest and friendly tone of voice.
The idea of Tibi came from the bank’s Funding team on a brainstorming about a more attractive and, at the same time, closer to consumers of TBI Bank’s deposits. Tibi is a tech savvy unicorn that strongly believes that banking services can become easier digitally. This is why Tibi will become the way TBI Bank makes its products and services easier to understand, all in a virtual environment.
“For the past few months, our team has been working with great enthusiasm and dedication on bringing Tibi to life, so that we can now have a really authentic and customer-focused voice,” said Gergana Staykova, SVP, Lending and Distribution of TBI Bank. “He will be here to assist our clients and talk to them in the most human way, without any complicated terminology and took TBI Bank’s customer experience to the next level.”
Tibi is already an active TBI Bank’s team member and even has his own profile in the internal communications platform where he is not shy to share his opinion on different initiatives and plans for 2021. In the next period, the unique unicorn with a strong personality will make its appearance in the digital environment.