Deloitte was ranked the most valuable and strongest commercial services brand in the world for the third consecutive year, according to the Global 500 2021 report, released by Brand Finance, an independent brand valuation consultancy firm recognized worldwide. The global ranking is based on calculations of the overall brand value and of the relative strength of brands based on metrics evaluating marketing investment, stakeholder equity and business performance.
With a brand value of approximately USD 26.7 billion, Deloitte ranks first in the top of the most valuable commercial services brands and, implicitly, in the top of the professional services brands. As for the ranking of the strongest commercial services brands, Brand Finance has calculated Deloitte’s Brand Strength Index (BSI) score at 91 out of 100 and an AAA+ brand strength rating. Deloitte also ranks sixth in the global top of the strongest brands regardless of their field.
The report underlines that, despite the fact that 2020 has been an uncertain and tumultuous year for the commercial services segment, Deloitte has seen positive financial growth. According to the latest financial results for the fiscal year ended May 31, 2020, Deloitte’s aggregate global revenue grew for the eleventh consecutive year, totalling a record USD 47.6 billion. All the firm’s business areas – Audit & Assurance, Consulting, Financial Advisory, Risk Advisory and Tax & Legal – reported growth for the analysed period.
“Deloitte celebrated 175 years in 2020 and we are proud to be not only the oldest, but also the largest integrated professional services firm in the world. Romania contributed to Deloitte’s global brand and financial performance through revenue growth, through innovative projects and approaches which are implemented regionally and even globally and through continued development of the competences of our team which has reached 2,000 people throughout all Deloitte entities present in our country,” said Alexandru Reff, Country Managing Partner, Deloitte Romania and Moldova.