SuperOkay, a UK-based startup with Romanian founders receives 400K EUR investment to grow their digital agency-client collaboration and contract management platform to bring much-needed transparency, efficiency, and fluidity to the world of services.
What is SuperOkay
SuperOkay is an app that helps digital agencies, software studios and freelancers better manage their sales, workflow, and scope changes so as to increase clarity, profits, and stay on the same page with their clients.
The company was founded by two Romanian diaspora in late-2018. Today, more than 60 agencies are already using the product in beta, as the team conducts rich conversations to deeply understand, improve and refine their client collaboration process.
SuperOkay helps solve the most sensitive aspect of an agency’s business life: the client relationship, so as to best replicate and further improve on real-life interactions. They take a user-centric approach to product building to design a user experience that is smart, efficient, and intuitive for both agencies and their clients.
While Covid-19 has accelerated the trend, the future of client collaboration is inexorably digital. Clear and effective online client communications are increasingly essential for agencies to thrive.
With this investment SuperOkay aims to do for client-agency relationships what project management apps did for team collaboration in the past 10 years.
”We truly feel fortunate to create a product that solves the delicate and exciting challenges in the agency-client relationship. Throughout our 7 years operating an agency we took great pains and also satisfaction in being able to observe and improve our client interactions. We’ve leveraged those tests, findings, and insights to create SuperOkay, a smart, clean, and efficient client collaboration tool”, Maria Constantinescu, Co-founder of SuperOkay explains.
Commenting upon what makes SuperOkay an attractive investment, Vassil Terziev, Managing Partner at Eleven, elaborates: “We are very excited to welcome Maria, Radu and the rest of the SuperOkay team to the Eleven family. It’s always a pleasure to collaborate with founders that have worked together for many years, understand their domain, and have big ambitions. Our whole team is looking forward to supporting SuperOkay in its growth journey. This is our first investment in a Romanian team in a number of years and we are excited to back a new wave of aspiring founders from Romania building disruptive ventures.”