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August 10, 2022

Undelucram.ro launches in Romania, but also in the region, the Cumlucram service – a content platform for HR specialists, employees, and students

  • Cumlucram – a service available on the Undelucram.ro website
  • Expansion plans in Greece, Hungary, the Czech Republic and Ukraine
  • Content for young people at the beginning of their career, employees, specialists and HR managers
  • 20 contributors are already on the platform and another 20 will join in the next period
  • Specialists in HR, career coaching, personal branding, financial education, sales


Undelucram.ro, the largest online community that offers reviews about employers, salary information or the work environment in companies, launches the first collaborative learning community in Romania. Named “Cumlucram”, the extension offers content for HR specialists, employees, candidates and students and is already available in Romania. The company’s management intends to launch versions for Greece, Hungary, the Czech Republic and Ukraine by the end of the year.

By the end of the year, over 40 HR specialists, professional counseling, career coaching, marketing and employer branding, personal branding, financial education, sales will write in the community.


 The first collaborative learning community in Romania. Vision: reciprocity


“We believe in reciprocity. As our community members constantly offer us content and share their experience with various organizations, we want to provide them support in their development. We want to have a solution for every problem they face professionally and we want them to receive valuable information and lessons through just three minutes of reading a day. The main objective for the platform on the Romanian market is to bring solution-focused content to any young person at the beginning of their career, employee, manager or HR person. A secondary objective is to highlight the specialists from different areas of expertise by becoming contributors in the first collaborative learning community in Romania”, explains Andra Pintican, chief marketing director of Undelucram.ro.

The platform will address topics such as preparing for an interview, identifying and treating burnout, the first steps in taking over the leadership of a team, how to outline a professional development strategy or how to manage job negotiations.


Video content in the future


In the beginning, the content will consist of articles, but in the future, Undelucram plans to produce video content.

“All our efforts have a single goal: to make transparent and improve the employee-employer relationship so that Romanian organizations perform. If Undelucram.ro gives us access to information about the organizations we want to work in, Cumlucram offers support to start and develop our career in these organizations. We want to facilitate the relationship between members and contributors and maybe even discover new ways to support the labor market. By the end of the year, we want to implement this community in other countries where we are present. Currently, we are in the stage of connecting with contributors from other markets”, adds Andra Pintican.


Expansion in Greece, Hungary, the Czech Republic, and Ukraine


By the end of this year, the management of Undelucram.ro wants to launch similar collaborative communities in Greece, Hungary, the Czech Republic and Ukraine. This decision comes in the context in which Undelucram intends to accelerate its growth in the region and become the most important information point about the labor market in Romania, Greece, Hungary, the Czech Republic, and the Republic of Moldova, Ukraine, Bulgaria, and Poland.

Currently, the platform has over 650,000 registered users in Romania and the region, and by the end of the year, it targets one million.

“There has been more and more talk in Romania for several years about the VUCA world – volatility, uncertainty, complexity, and ambiguity. There is talk of agility, adaptability, of the changes that organizations need to keep up with. HR people always receive new directives; at every five minutes “the change has changed” and results are demanded immediately. But in many companies, HR does not receive the support it needs to initiate or cope with change. Most of the time, there are no budgets and no time to help HR teams grow. We want us to support HR professionals through content, networking and learning events, contests and especially continually bringing improvements to our platform, to make their work more manageable”, explains the marketing director of Undelucram.ro.



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